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Build AI Aptitude as a Senior Manager

Progressed rapidly, managing multiple teams and assuming increasingly greater responsibility. Managed all aspects of requirements gathering, design specification, product definition and installation, quality assurance, and training. Led technical sales discussions and demonstrations. Responded to RFPs/RFIs from Fortune 500 companies.

• Managed key accounts including Cap Gemini, Ochsner, and Broadlane, which represented 80%+ of company revenue. Directed launch of partnerships with Microsoft, WebEx, and other third-party portal/service sites.
• Wrote MRDs and PDDs for first corporate enterprise product offering and oversaw successful product and feature implementations.
• Streamlined work process by combining QA and Customer Support teams, and developed and implemented solutions to address internal workflow problems, including the implementation of a corporate help desk and corporate intranet for procedures and documentation. 

Served previously as Client Services Manager, Program Manag

Director - Engineering Services

Defined social and content strategy associated with company’s launch of products within its cloud infrastructure division. Directed creation of essential corporate and product messaging, positioning, and content internally and within public domain. Planned targeted content, demand-gen, and digital marketing campaigns within cloud and Big Data space to drive leads and increase awareness. Served as corporate communications spokesperson for PR and media/analyst relations.

• Defined, gained C-level buy-in, and provided training to executives on content, social media, and digital strategies; conceived, developed, launched, and managed corporate blogging and social media presences.
• Helped establish GoGrid as an early leader in cloud infrastructure space by creating and socializing written/video content, driving company’s Klout score from 0 to 78, and earning numerous personal “cloud expert” recognitions in process with direct collaboration with Product, Product Marketing, Engineering, Sal

Technology Evangelist

Focused on the translation of technical specifications into consumable marketing assets to promote Riverbed’s portfolio of WAN Optimization, SD-WAN, Network and Application Performance Monitoring products, and cross-portfolio solutions. Created strategies and assets designed to amplify Riverbed’s value proposition to a variety of audiences through a mixture of digital assets and social marketing. Successfully drove demand generation activities through the strategic definition of nurture flows, asset creation, and process definition. Marketing Rockstar Award 2Q 2018.  

• Managed cross-functional meetings to determine scope, development, and execution of multi-faceted content types for use within demand-get and nurture campaigns, as well as corporate properties.
• Crafted as well as managed the development of written, social, graphical, and video content to support digital marketing campaigns and thought-leadership initiatives including articles, white papers, solution briefs, videos, i

Senior Manager - Content Marketing

Led comprehensive content strategy and execution across digital, content, and customer marketing initiatives, driving engagement and growth for AppDynamics. Spearheaded diverse content creation, communication strategies, and digital marketing efforts to support various stakeholders and enhance brand presence.

* Authored and edited high-impact content for various stakeholders, including executive blogs, video, social, and other marketing collateral, maintaining brand voice and messaging integrity
* Assumed leadership of AppDynamics' social media strategy, optimizing workflows with limited resources. Personally curated and posted content, ensuring brand consistency and engagement across platforms.
* Managed video content initiatives and presence, developing standards and personally creating, editing, and producing videos for website, social media, and YouTube
* Pioneered content strategy improvements, streamlining processes for content collection, and the development of tracking systems

Strategist (Digital, Content, and Customer Marketing)

Promoted Intel’s brand, technologies, and innovators via external publication, outside news magazines, and social media. Identified subjects and sources for technology and innovation stories/videos; conducted interviews; wrote, edited, and published articles. Defined social media strategies to evangelize key corporate events and activities.

• Uncovered unique, compelling stories regarding Intel technology, many of which were published, syndicated, or sourced by third parties and news organizations.
• Played pivotal role in increasing Intel’s social media reach and its potential audience through strategic social and content storytelling.
• Analyzed social and web metrics to identify new audiences and technology trends and refine content development and outreach strategies.

My article: Corporate Storytelling as a Brand Journalist? >> http://bit.ly/1VkwHlH

Brand Journalist (Intel Free Press) & Social Media Strategist

•	Managed the sale, installation, integration, and on-going account maintenance of comparative auto insurance rating services to major Internet portals.
•	Provided technical sales support to senior sales management.

Account Mgr/Sales Engineer

HTD Strategies is an Agency Specializing in Marketing, Social Media & Content Strategies.

Services include:
- Marketing Strategies - automation, Influencers, Campaign Planning, Market Research, Branding & Relationships
- Social Media Strategies - Blending, Regular Engagement, Amplification, Research & Discovery, Message Creation & Monitoring
- Content Strategies - Editorial Calendars, Site & Content Design, Blogging Strategies, Writing Services & Finding the Sweet-Spot

Founder & Principal

Lead high-impact content creation for Splunk’s Observability & AI solutions, applying technical expertise, storytelling, and AI approaches to craft compelling content. Collaborate with Product Marketing, Developer Evangelism, Global Integrated Marketing, and Brand & Creative teams to align content with business goals, product messaging, and campaigns. I drive top- and mid-funnel engagement by crafting impactful content that translates complex technical concepts into actionable buyer insights.

As a creative thinker, content marketing expert, and AI innovator, I produce diverse assets — including eBooks, listicles, emails, and landing pages — while using industry themes, metaphors, and AI tools as tactical aids for ideation and strategy.

- Develop TOFU and MOFU engagement with content that translates technical concepts into actionable buyer insights.
- Use thematic storytelling and metaphors to simplify technical topics — such as observability and AI assistants — into buyer-centric nar

Senior Manager, Content Strategy & Creation

Spearheaded content and digital marketing strategies to accelerate AppDynamics Partner Channel growth, empowering diverse partners (VARs, Resellers, GSIs, ISVs) to drive enterprise digital transformation through APM solutions. Led content creation, positioning, and messaging to boost global partner adoption and expand AppDynamics' market presence.
* Strategized, curated, and wrote three geo-specific partner newsletters monthly, tailoring content to regional needs and driving partner engagement across AMER, EMEA, and APJ regions
* Developed and managed the Cisco AppDynamics Partner Hub, transitioning from HighSpot to Cisco SalesConnect, curating partner-focused content
* Championed the partner "voice" internally, advocating for channel-specific messaging and content in marketing activities
* Reviewed and edited partner-written content as a final approver on writing and brand-specific items
* Created numerous partner-facing videos with various SMEs for partner events such as the Cisco Pa

Senior Manager (Partner Marketing Strategy, Content & Comms)

Evaluated previous content marketing strategies of various product and marketing groups to identify gaps and opportunities. Based on those assessments, presented multi-phased approach to drive new user engagement while furthering retention of existing customers. 

• Used consultative approach to examine HP.com’s online store digital content programs in order to design comprehensive strategies for engaging and converting key customer segments globally.
• Developed and presented lifestyle content digital marketing strategies, as well as editorial and copywriting initiatives, for the HP.com eCommerce website and platform. 
• Identified best practices for content creation, distribution and syndication, with a mindful eye toward reducing costs.
• Researched key trends, topics, and content themes to foster stronger audience engagement.

Senior eCommerce Content Marketing Manager

Built known personal brand; cultivated strong web, social media, and content presence; served as digital influencer and ambassador for many leading brands. Dissected and disseminated core value and characteristics of relevant technologies, providing written/video hardware and software reviews, how-to articles, technology tips, social media opinions, and more, with a focus on technology within the family environment.

• Selected to participate in multiple programs by leading brands, including Sony (DigiDad Project), Microsoft (Real Life Stories), Intel (Upgrade Your Life and Advisors Program), AT&T (Lose the Laptop and Lifestyle Tips), Trend Micro (The Digital Joneses), IBM (Digital Influencers Program) and NETGEAR (Ambassador program).
• Freelanced for online and print publications produced by AT&T, CDW, IBM, and others.
• Ran consultancy providing website design, marketing, social media, and content strategy solutions and services. 
 
Notables/Honors:
65K+ Site pageviews monthly
8.8M+

Founder & CEO

Avid technologist, writer, marketer, blogger, tech influencer, AI tinkerer, husband, & father of 3 girls (SF Bay Area).

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Know about Michael Sheehan's work experience, education, and much more. Michael Sheehan