Founding Member

Mastering AI Product Strategy: From Ideas to MVP

Spring AI Product Management 2025 Certificate

Member Reforge

HUSSLUP, my startup, was selected for the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars

Founder, Class of 2021

Board of Directors

Managed the development and current teams and created a slate of new unscripted formats; oversaw current programming; managed overall deals; and crafted and executed a 12-month growth strategy. That strategy included the following accomplishments: selling four broadcast network original formats (one straight to series); breaking into the Latino market with a 26 hour order of an original format at Telemundo; selling original formats in the UK and Canada to create international pipelines for the company’s US rights positions; and shifting the focus of the company from docu-series to formats in key brand areas, such as music, dating, and food. In less than one year, we increased current programming from 3 shows in production to 7 shows in production. I worked closely with my scripted and digital colleagues to develop cross-platform content, and managed brand, talent, and network relationships.

SVP and Head of Unscripted TV

As head of unscripted development and current series, my responsibilities included building out the development team and creating and selling new formats, as well as working closely with the global group companies to adapt international properties for the US market and vice versa. I staffed and oversaw current programming (“The Biggest Loser,” “MasterChef”); worked with the branding team to create ancillary opportunities; and managed network/buyer relationships. Developed and sold and cable shows, including “Tabatha Takes Over” for Bravo, “The Face with Naomi Campbell” for Oxygen, “Losing It with Jillian” for NBC, “Commercial Kings” for IFC, “One Born Every Minute” for Lifetime, and a prime time game show pilot at NBC, as well as setting up and/or piloting unscripted and scripted projects at the CW, Bravo, TLC, Tru, History, Discovery, VH1, MTV, BBCA and other networks.

SVP Creative Affairs and Executive Producer

Backed by All3Media. Launched Morocco Junction Entertainment, a production company focused on global unscripted formats. I was responsible for the business plan and operating budget of over $1M/annually. As CEO, I built a content slate, as well as overseeing creative development and production. I set-up projects at Discovery, TLC, Lifetime, History, Spike, MTV, and Animal Planet, as well as executive producing “Abbey’s Studio Rescue” series for Lifetime and creating announced series “Tabatha’s Life Takeover” for Bravo.

Founder/CEO

Created and moderating a panel for SXSW "AI, Diversity, and the Future of Hollywood." Featuring panelists Kamala Avila-Salmon, Evan Shapiro, and Rebecca Finlay.

Moderator and Panel Producer

Executive Producer, Supervising Producer

Ran a production and consulting company focused on global unscripted formats. Also provided strategic and content consulting to major production companies and individual producers. Create, set up, and executive produce shows with production partners.

Scaled and ran start-up that produced location-aware podcasts with AR, founded by Andrew Mason and sold to Bose. We were one of Apple's top 10 apps of of the year. I opened the LA office, built infrastructure, and staffed and managed a content and marketing team of over 40 people to scale the company to launch with 125 hours of content in over 20 cities around the world. In addition, I executed content deals with Airbnb and Nike to produce deficit-financed content to acquire their customers. I worked closely with the dev and product team to test and improve the underlying content creation engine for our users, which is now known as Descript.

Chief Content Officer

Reality Programming and Television Executives Peer Groups

Academy Member

"LinkedIn for the entertainment biz" (TechCrunch). Backed by Ulu Ventures, Fuel Capital, f7, Techstars, NBCU LIFT Labs, and others. HUSSLUP uses robust AI and elegant design to power a community-based content studio featuring ethical gen-AI tools to help creatives improve and monetize content so they can greenlight themselves. 

HUSSLUP launched in 2021 as a professional network that connects creative talent in media and entertainment with each other and with the companies that hire them. HUSSLUP's mission has always been to democratize access to the industry. We were honored in two categories in Fast Company's 2023 World Changing Ideas Awards. 

I grew HUSSLUP to over 15K qualified freelancers in the private beta and partnered with 50+ top studios and production companies to source talent at a fraction of the time and cost. We also worked with dozens of non-profit organizations to help their members connect with opportunities. Let's HUSSLUP!

H Schuster

I am the Founder + CEO of Buzbee AI.