Sales Prospecting

Cold Calling Mastery

Certified Data Protection Foundation (GDPR)

Negotiating the Nonnegotiable (Blinkist Summary)

Cold Calling: Overcoming Sales Objections

AWS Certified Cloud Practitioner (CLF-C02) Cert Prep: 1 Cloud Concepts

B2B Marketing on LinkedIn

Cold Calling: The First Seven Seconds

Building and Mapping User Stories

How to Prepare for Your Negotiations

Learning to Say No with Confidence and Grace

Social Media Marketing Foundations

The Joy of Missing Out (Blinkist Summary)

High Performance Habits (Blinkist Summary)

Deep Work: Rules for Focused Success in a Distracted World (Blinkist Summary)

Sales: Closing Strategies

Bachelor’s Degree

Supporting the award-winning full-service digital marketing agency, Firebelly Media, with social media marketing for two of the company's clients: WHSmith and Home Instead.

Key Duties & Responsibilities:
* Creating and curating engaging and relevant social media content
* Creating visually appealing branded graphics for social media on Canva
* Utilise social media organisation tools such as SproutSocial for measuring and reporting on brand sentiment, performance metrics, and scheduling posts
* Managing CRM (Asana) to create and maintain social media content calendars for the agency’s clients
* Maintain and develop the client’s social media profiles

Social Media Executive

I lead the ISO 27001 certification effort as well as being part of a 4-person focus group developing a new AWS-based SaaS solution. My responsibilities include defining appropriate features, market research and commercial strategy.

Key Achievements:
• Leading the company’s ISO 27001 certification efforts, drafting documentation and coordinating process alignment across departments to prepare for formal assessment.
• Helped CloudTamers pass a key customer audit with only one minor comment, strengthening client confidence in operational and data security processes.
• Shaping the product development and commercial direction of a new AWS-based SaaS product through market research and cross-functional collaboration with the Development/QA, sales and leadership team,. Jointly defining the features and requirements of the product.
• Improved contractual templates across the product suite using knowledge from a law degree to support better customer experience and protect commercial interests.

Marketing Manager

• Led customer audit responses, producing and coordinating internal documentation and evidence from across the company to ensure that we successfully met the enterprise security and operational requirements of customers.
• Supported the CEO on responding to supplier security questionnaires from customers, applying knowledge from UK GDPR Practitioner certification.
• Worked with the CEO and CCO to improve commercial contract templates, applying legal training from my undergraduate law degree.
• Produced and updated company policies and distributed these across the company.

Through leading audits and managing company policies, I gained first-hand insight into the operational challenges companies face preparing compliance documentation for customer due-diligence and security audits. This experience led to co-founding Dayspring, a B2B SaaS platform for audit-ready policy management.

Marketing & Compliance Manager

Key Duties & Responsibilities:

* Primary point of contact for all service-related needs for a portfolio of the company’s Tier 1 and Tier 2 UK institutional clients.
* Managing, responding to, and proactively addressing continuous client requests to ensure that the business is responsive to strengthening long-term rapport with both clients and consultants.
* Updating the Salesforce database with meeting notes, key contacts, project details, and progress
* Creating and distributing meeting agendas and information for client meetings
* Reviewing and distributing monthly and quarterly investment reports
* Supporting the Client Directors in strengthening existing client relationships and engaging with prospective clients

Client Service Specialist

Led brand identity creation, event planning, and marketing strategies for a start-up music agency serving major events like Henley Royal Regatta, Wimbledon and Royal Ascot.

Key Achievements:
*Achieved a 17,400% increase in email subscribers and a 213,600% rise in social media followers through organic campaigns, all managed independently without a marketing team and with no ad spend.
*Managed press coverage through strategic relationship building, including securing a full-page spread in Conde Nast Johansens.
*Played a key role in executing a successful 200-attendee event, where influencers I personally identified and cold outreached attended and amplified the brand through their event coverage.

Financial Acumen and ROI Analysis:
*Developed and managed the marketing budget for a start-up with zero customers, ensuring efficient allocation of resources to maximise ROI on all initiatives.
*Measured and analysed the financial impact of marketing activities, using data-driven insights to 

Marketing Manager (Contract)

One day each week in the office of then-MP for Truro & Falmouth, Sarah Newton, whilst undertaking my undergraduate Law degree.

Duties & Responsibilities:

* Drafting and sending responses to constituent communications
* Drafting and sending mailshots to constituents
* Writing and sharing press releases, newspaper articles and LinkedIn posts on behalf of Sarah Newton

Communications Specialist

Worked one day per week in the Westminster office of Sarah Newton MP (then-MP of Truro & Falmouth) while completing my undergraduate Law degree.

• Drafted responses to constituent correspondence relating to parliamentary activity (including Early Day Motions), public policy issues, and local casework.
• Prepared communications on behalf of the MP, including press releases, articles, and public updates for constituents.
• Supported constituency engagement through drafting mailshots and other communications explaining parliamentary developments and policy issues affecting local residents.

This role sparked my interest in regulation, governance, and public policy, which I pursued academically through optional modules in Public Law and Advanced Administrative Law, and now apply in building Dayspring: a B2B SaaS platform helping companies manage compliance documentation more effectively.

Public Policy & Communications

Key Duties & Responsibilities:

* Production and management of monthly and quarterly bespoke investment reports for the businesses Tier 1 and Tier 2 Institutional Clients
* Reports were created via Bloomberg-Linked MS Excel spreadsheets and MS PowerPoint
* Compiling, updating, and reporting on the market conditions data to be used in internal and external reporting and pitch decks
* Streamlining MS Excel and Bloomberg-linked spreadsheets and writing SOPs for internal use

Tailored Investment Reporting Associate

Solo marketer supporting sales and driving MQLs for the Virtualstock platform.

Sales Support & Enablement:
*Produced outbound sequences for the SDRs in HubSpot, which contributed to 566% uptick in MQLs over my tenure.
*Creation of sales enablement materials to attract new leads and support the sales cycle.
*Conducted market research to align sales strategies with customer needs, leading to the launch of a unique Proof-of-Value (POV) offer. This differentiation formed the foundation of my awards strategy, resulting in a 100% success rate for wins or shortlistings in industry awards.
*Organised and attended exhibits at events like Shoptalk Barcelona and Ecommerce Scotland, speaking to prospects and producing event collateral.

Key Achievements:
*Increased Marketing Qualified Leads (MQLs) by 566% during my tenure, as the sole marketer responsible for the strategy, execution, and management of the entire marketing lifecycle for the Virtualstock platform.
*Delivered the company’s most succ

Founded, built, and operated a profitable agency with no external funding, managing all aspects of the business from sales and client delivery to financial reporting and growth strategy. Clients spanned B2B, B2C, and D2C sectors, including Sapling Spirits, Unplugged Rest, Ark Dark Centres, Crown Hosting Data Centres, and CloudTamers.

Business Development & Sales:
*Acquired and converted clients through cold calling, cold emailing, and inbound marketing — without a sales team or prior sales background.
*Self-taught in sales fundamentals including prospecting, lead qualification, CRM use, and closing techniques.
*Personally handled all client acquisition from first contact to contract signing, growing company revenue month-on-month.

Commercial & Financial Leadership:
*Gained first-hand experience in running a business end-to-end, including managing budgets, forecasting, and maintaining cash flow.
*Submitted annual company accounts and filings, and took full responsibility for HMRC and 

Founder

Building a secure web-based platform that automates policy management so organisations know that the right people have read, understood, and acknowledged the right compliance documentation at the right time—and can easily demonstrate it to auditors, inspectors, or courts.

As regulatory requirements grow and more companies pursue certifications such as ISO standards, SOC 2, and FedRAMP to unlock commercial opportunities, we’re focused on making compliance documentation management simpler and more reliable. The platform was originally built to solve the frustrations we faced while preparing for ISO 27001 and for customer audits, and our goal is to give organisations a system that keeps their compliance documentation organised and always audit-ready.

Co-Founder and CEO

CEO and Co-Founder at Dayspring Software | The Policy Management Platform for SMBs

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