Introduction to HTML

Responsive Web Design

HTML Fundamentals

Tech Recruiting Foundations: 1 Introduction

Project Planning: Putting It All Together

Advanced Lead Generation

Cold-Calling Directors and Executives

Project Initiation: Starting a Successful Project

Webflow Certification exam, Webflow 101

Foundations of Project Management

After my last endeavor as an Operations Specialist, I needed time to integrate myself back into civilian life. During this transition, I was offered an opportunity by an old colleague I had previously supported in Sales & Marketing. This role at Merge Rocks gave me the space to adapt, while also opening the door to web development and design.

Built and maintained websites using Webflow, HTML5, CSS, and JavaScript

Applied responsive design principles and SEO best practices to improve usability and visibility

Worked alongside a professional Project Manager, gaining valuable exposure to project planning, timelines, and team coordination

Strengthened my understanding of development workflows, which later laid the foundation for my career in Project Management

Webflow Developer

Assistant Manager

Sommelier

Director of Sales and Marketing

Bartender

I stepped into Project Management as my first formal role inside a software company, but not as someone starting from zero. By that point, I had already built teams, led sales and marketing, and managed operations. This move was intentional. I wanted to understand how software companies actually work from the inside, from delivery and product workflows to the pressure points where execution, clients, and business expectations collide.

That transition happened fast. The fundamentals were already there: leadership, communication, ownership, and decision-making. What changed was the environment. I was learning software delivery, but I was also starting to see something bigger: where the system lacked clarity, where growth and execution were disconnected, and where the company was operating below its potential.

What began as a delivery-focused role quickly became broader in scope. It gave me the inside view I came for, while also sharpening my ability to spot structural gaps beyond day-t

Project Manager

Senior Sales Engineer

Alongside my Project Manager role, I began advising the founders and sales team on positioning, outreach, client communication, and growth opportunities.

What started as a few consulting sessions quickly expanded. The deeper I looked, the clearer it became that the issue was not isolated to sales. The acquisition system itself was weak: positioning lacked clarity, messaging was inconsistent, and the website was outdated, poorly structured, and almost invisible as a growth channel.

That became the starting point for a broader rebuild. While continuing my delivery responsibilities, I worked on the early foundation of the new website, shaping page structure, writing copy, planning SEO direction, and collaborating with the design team to turn the site from a static company page into the first real layer of a growth system.

Sales and Marketing Advisor

Operations Specialist

Regional Sales Manager

Head Bartender

Took ownership of growth at a point where activity existed, but the system behind it was broken. Leads were inconsistent, positioning was unclear, and the website was not just underperforming, it was effectively invisible as a growth channel. Search visibility was zero, structure was broken, and acquisition depended on fragmented efforts instead of a system.

This was not a marketing problem. It was a system problem. Instead of optimizing separate parts, the focus shifted to rebuilding the foundation.

The first layer was the website, approached not as a design task, but as a growth asset. Positioning was reworked, structure rebuilt, SEO architecture introduced, and content turned into a channel for authority and discovery rather than static presence.

From there, the underlying system was built. Website, CRM, inbound flows, email, booking, and hiring pipeline were connected into one environment, making every interaction from first touch to conversation trackable and structured.

At th

Head of Marketing

Meduzzen: a senior software and AI engineering team you hire directly. AI, web, mobile and SaaS, end to end.

Know about Ihor Ostin's work experience, education, and much more. Ihor Ostin

Resume of Ihor Ostin • Peerlist