Keynote Speaker on Marketing processes for Innoshare 2017 in Warsaw

Speaker

Start Up Mentoring, during Municipal Pre-Acceleration Program krkroad.pl

Mentor

Responsible for Marketing, Ops and end-to-end Event Production. Producer on day.

Marketing Director & Executive Producer

Panelist on two sessions: SaaS & AI and Blockchain & Mobile Payments at 2018 Oxford Inspires Conference organized by Oxford for Entrepreneurs at the Said School of Business.

Speaker Polish Business Analytics Summit - Machine Learning in Banking: Cutting through the hype - Usecases, Issues and How to start.

Event, Logistics Coordinator, Public Relations, Markerting

Staff Contributor: Copy Writer

Staff Contributor: Copy Writer, Editor

Strategic Support + Operational support including marketing and sales; Speaker - Cross Functional work for successful Product Marketing, Workshop Leader - How to Build Size-Agnostic Marketing Department: Essential Processes and Structures. and Mentor.

Program Board Director

Advisory Board Member on Marketing, Sales & Strategy. Machine Learning and Data Science software Start Up focused on Deep Learning in industries like Retail/E-commerce and Finance, AdTech and Behavioural Predictions.

Board Member

I have had the awesome privilege to be a mentor and workshop leader for the last three years. Topics: Workshop: Think you need a marketing team? Start here. Workshop: Basics of setting up Marketing Processes for SaaS Startups Workshop: Landing your first B2B big fish 1:1 Mentoring Sessions

Speaker/Mentor SaaS Meet Up

Advisory Board Member on Marketing, Sales & Strategy. Canadian Immersive Technology Start Up focused on virtual reality as a key driver for revolutionizing medical education, training, and healthcare delivery.

Bachelor of Arts

Built relationships and maintained an Academic Network for Economic Drivers for the Environment.

•	Coordinated and executed multiple academic and government policy congresses in environmental economics. Coordinated all interactions over 150+ C-level stakeholder. Project managed all logistics including, travel, design, and execution of all collaterals.

Network Coordinator

» Developed a global strategy for Google targeting the SME market, reducing marketing spend by 50% and churn by 30% through data-driven business rules and machine learning.

» Aligned engineering, marketing, and sales to revitalize a stagnant CRM build, utilizing Agile Scrum to deliver a prototype in six months across 26 markets.

» Cut annual spending on marketing leads by €520,000 and optimized FTEs by automating reporting and data cleansing, establishing governance processes and BI tools.

» Designed and implemented a SaaS Customer Lifecycle Management platform (CRM), integrating multiple Salesforce instances and internal databases.

» Managed product and project tasks, including roadmap definition and Agile practices, while collaborating with engineering on final solution design.

» Built custom automation and implemented machine learning, developing BI dashboards and KPIs to promote continuous improvement and data-driven decisions.

» Hired and developed a team of Marketing Acquis

Google Acquisitions Marketing Operations Lead

•	Increased marketing efficiency by 60% by centralizing copy writing and translations processes and realigning C-level vision. Created standards, business rules and targets, and consolidated work previously undertaken by 26 EU locations that also reduced time to market by 30%.
•	Project Management of all European Portfolio. Product Marketer Beauty (FMCG|) UK and Technology Science Expert Europe. Evangelized all product lines to new employees.
•	Project management of all online communication tasks for European Markets. Coded & tested work-around solutions for CMS systems. Consulted on UX of e-commerce digital transformation.
•	Developed and provided training to 250 person SSC on a biweekly basis: Copy Writing, HTML, Photoshop, SEO, Java Script, InDesign, Translation Memory Tool, Censhare, SAP & Oracle Systems.

Senior Marketing Communications Coordinator UK (Beauty)

Edge Creative Shared Services is an internal executive marketing agency within Capgemini.

Marketing Manager, IBX Business Network (Procurement SaaS) 2013 - 2014

» Developed a scalable content toolkit for B2B Procurement SaaS, including business modeling, offer creation, validation, and pricing. Managed budgets for the EU and NA regions.

» Served as Brand Manager for Key Accounts and Project Management, overseeing the roadmap and execution of all marketing and sales activities. Implemented scorecards and performance metrics for marketing and sales quality. Led a dynamic 36-person team of copywriters, designers, and developers, with two direct reports.


» Designed and executed an event strategy for enterprise sales, creating a scalable event kit that included sales decks, interactive marketing materials, ready-to-use booths, lead qualification tools, and compliance mechanisms.

Content Lead, BPO Win Centre (BPO Marketing Manager) 2012 - 2013

» Acted as a strategic facilitator for va

Content Marketing Lead, EDGE Creative Services

» Developed a leaner business model and improved product-market fit by implementing a data-driven analytical approach that reduced non-profitable operational activities by 80%, revamped pricing models, and refocused business and product development efforts.

» Reoriented all stakeholders—C-level executives, Marketing, Sales, and Customer Service—by creating a unified end-to-end customer-facing process that eliminated inefficiencies, introduced automation, and leveraged growth opportunities.

» Led a comprehensive rebranding initiative and rollout, enhancing brand perception and transforming the business model from an affiliate tracker to an agency DMP platform.

» Established a customer experience governance program aimed at nurturing high-value and potential clients.

» Designed and executed an event strategy for enterprise sales and brand awareness, producing a scalable event kit that included ATL physical branding, an end-to-end prospect experience, interactive materials, booths, ta

Marketing Director

Livespace is a SaaS Sales-enablement CRM for SMBs in CEE

»  Marketing & sales strategy, Customer Lifecycle Management and branding. 

» Together with the COO, developed sales-driven marketing KPIs and implemented a presales process to accelerate the sales cycle.

» Conducted an in-depth analysis of 20K+ historical user records to refine the Ideal Customer Profile (ICP), implementing a sectorized approach to marketing acquisitions and communications.

» Led a comprehensive rebranding initiative and rollout, creating brand guidelines and aligning all marketing materials with the refreshed brand identity.

» Transformed marketing into a data-driven function, instituting marketing automation and building marketing processes from scratch.

» Built a product marketing function, including regular updates for existing users and product-enabling webinars.

»  Revamped the pricing strategy and tiered offering in partnership with the COO. Focused on USPs specifically for each user group.

» Deve

Chief Marketing Officer

Expanded Strategic Management & Executive Coaching Contract

BrainElem is a SaaS EdTech platform that provides learning according to an individual's cognitive profile and builds neuroplasticity.

» Together with the CEO, developed ongoing business strategy and guided strategic decisions, defining the offering, key roles, responsibility matrix, and company structure. Delivered investor reporting.

» Marketing & sales strategy, Customer Lifecycle Management and branding. Conducted comprehensive business audit, market research and benchmarking.

» Led a comprehensive rebranding initiative and rollout, creating brand guidelines and aligning all marketing materials with the refreshed brand identity.

» Created pricing and acquisition strategies and oversaw a complete marketing rollout, including logo design, brand guidelines, presentations, and website.

» Developed sales strategy and materials, managed day-to-day IT and UI development, and led a dispersed team of 10. Set up iteration proce

Chief Marketing & Experience Officer

Expanded Strategic Management & Executive Coaching Contract

» Developed and facilitated the Risk Division's Digital, Operational, and Cultural Roadmap, transforming a siloed organization into an agile, data-driven, and integrated business unit.

» Created the Lion's Den Risk Modelling Challenge, establishing a recruitment brand in the market. Managed event planning, program production, and branding. Successfully executed two consecutive editions before training internal staff to take over. The hackathon continues annually.

» Created the Risk Innovation League Change Management Program, leading a high-performing team of 60+ product & project managers. Implemented Agile and Lean MVP approaches; managed P&L and resource planning.

» Executed 100+ cross-functional digital projects, increased organizational efficiency by 30% and rebuilding trust across 10+ business units. Established and monitored benchmarks & KPI.

» Defined strategic vision and departmental strategies while managing sta

Principal Innovation Strategy Consultant to the CRO

www.ironlabsco.com

Executive Coaching: Provides C-level coaching to enhance leadership capabilities, aligning teams with strategic objectives for success.

Market Analysis: Conducts comprehensive market research and competitor analysis to uncover growth opportunities and position brands effectively within SaaS/B2B markets.

Marketing Strategy: Develops and executes digital, omnichannel, and PR strategies, including SEO and email campaigns, to support sales objectives and strengthen brand presence.

Productized Service Offers: Designs scalable service offerings, aligning marketing and product teams to create compelling value propositions and pricing strategies.

DTC and B2C Development: Builds and launches DTC and B2C products, focusing on e-commerce optimization and community building. Creates funnels to drive engagement and loyalty.

Market Entry Strategies: Develops strategies for entering new markets, analyzing customer segments and competitive landscapes for successful positioning

Independent Strategic Management Consultant; Embedded C-level and Ops.

Maintained and coordinated a Network of Academics, Business and Government Stakeholders in the field of Emerging Economies and World Trade Law.

•	Planned and executed the 1500+ participant international diplomatic congress on emerging economies. Coordinated all interactions with 500+ Diplomats. Project managed all logistics including, travel, design, and execution of all collaterals.

Executive Administrator and Coordinator

Product linting for AI-built software. We catch product drift in pull requests before it ships - business logic, compliance, scope creep, off-roadmap builds. Every PR, automatically.

Building the category from zero. 

Catch your drift - review your first PR free at prelint.com

CMO and co-founder

co-founder & CMO at prelint

substack

Know about Irena Pawlowski's work experience, education, bootcamps, certifications, and much more. Irena Pawlowski