McKinsey Forward Program

HubSpot Digital Marketing Certification

Inside LVMH

Bachelor of design

Master's degree

Developed a digital marketing strategy integrating content, social media, and influencer partnerships to boost brand visibility. Authored 50+ SEO-optimized blog posts on bedding trends, product features, and industry insights. Managed Pinterest outreach, engaged 100+ bloggers, and grew the affiliate program by 30%. Created engaging video content for Instagram to showcase products and boost engagement by 60% Optimized content strategy using Google Trends and Pinterest analytics, increasing reach by 45%. Led the YouTube influencer program, overseeing strategy, research, and execution.

Marketing and Operations Intern

Designed a seasonal collection with a strong focus on block printing as a key design element, incorporating traditional craftsmanship. Integrated hand embroidery to enhance textile detailing and elevate the collection’s aesthetic. Collaborated with factories to oversee sample development, ensuring precision in execution and alignment with design vision

Freelance Fashion Designer

Promoted from Assistant Designer to Designer at Ritu Kumar within 1.5 years. Received the prestigious Ex Gratia Award for exceptional design and innovation in 2018. Achieved early career success with a runway hit at Ritu Kumar within three years

Fashion Designer

Collaborated with designer Neeru Kumar to successfully launch the Tulsi Online segment, contributing to a 20% increase in online sales within the first quarter. Developed budget-friendly designs tailored for the e-commerce market, balancing cost-effectiveness with brand aesthetics. Utilized computerized embroidery for efficient production and coordinated with the production team to ensure PP sample approval.

Completed a trainee internship at Richa during the final year of college as part of the curriculum. Designed a capsule collection for Ann Taylor, aligning with the brand’s aesthetic and market trends. Presented the collection to buyers, receiving positive feedback and strong interest in the designs.

Trainee

Contributed to collection planning and design from concept to completion. Coordinated cross-functional meetings with merchandisers, production managers, and pattern masters for smooth production. Managed procurement of 200+ samples from various factories, ensuring workflow efficiency, cost-effectiveness, and market alignment.

Senior Designer

Developed marketing strategy and campaign for LoveShackFancy’s bespoke and vintage collection, focusing on brand positioning and customer engagement. Led content creation, including campaign video and in-store experience, ensuring alignment with the brand’s luxury image. Conducted market research and identified key influencers to enhance brand visibility and reach. Collaborated with cross-functional teams to execute cohesive marketing initiatives across digital and offline channels.

Marketing Strategy Consultant | Collaborative Project with LoveShackFancy

Demonstrated leadership skills by managing an assistant designer and merchandiser for the brand Lyla. Oversaw seasonal collection design and ensured coordination with printers and factories. Ensured industry regulations and compliance by approving final designs and production samples (PP samples) to guarantee quality and alignment with brand standards.

Led seasonal collection development, innovated block designs, and coordinated color palettes with printers. Designed collections for TheLoom, driving a 100% increase in e-commerce orders within a year. Sourced fabrics and trims ethically within budget, collaborating closely with merchants and vendors, and ensuring sustainable practices. Managed pre-production sample approvals, ensuring adherence to design and quality standards. Directed 15+ photo shoots and guided the uploading team for accurate product representation. Led a team of 7+ including graphic designers, Masterji (block printers), and tailors to ensure smooth execution of design concepts.

Senior fashion designer

Directed developing 10+ seasonal collections, overseeing trend research, mood boards, and sample execution. Conducted rigorous cost analysis and budgeting to ensure financial viability and maintain profit margins for each collection. Showcased versatility and expertise in fashion design and branding, contributing to developing women's and men's apparel, bags, jewelry, and overall brand identity at Earthy Scent.

Collaborated with Mayo Clinic's Art and Humanity team to conceptualize an experience enhancing patient, visitor, and staff experiences. Gained experience in user-centric design, cross-disciplinary collaboration, and presenting innovative ideas.

Creative Strategist/ Collaborative Project with Mayo Clinic

Strategy, brand & marketing professional with experience across luxury, e-commerce, consumer products, and brands.

Know about Irwin Saholi's work experience, education, bootcamps, certifications, and much more. Irwin Saholi