Jaxon Parrott

Category Creation & Executive Leadership As Founder and CEO of AuthorityTech, I coined Machine Relations (MR) in 2024, creating the parent discipline and five-layer operating framework bridging traditional public relations, earned media, and AI search visibility (Generative Engine Optimization / GEO).

Core Impact & Operations

• Category Pioneer: Built AuthorityTech (est. 2018) into the first Machine Relations agency, designing systems that make brands legible, retrievable, and credible across LLMs and AI discovery engines.

• Architect of the 5-Layer MR Stack: Developed the unified framework integrating Earned Authority, Entity Clarity, Citation Architecture, Distribution Across Answer Surfaces (GEO, AEO, AI SEO), and Measurement.

• Proven Client Results: Leveraged 8+ years of PR and earned media expertise to drive strategic, tier-one media coverage for 20+ unicorn startups, creating high-authority third-party citations indexed and recommended by AI engines.