Freelance UX/UI + Creative Direction for teams that need senior design help without the overhead.

Jeff Black • Peerlist

Problem: Improve UX for digital mental health tools in a highly competitive, regulated space. What I did: Designed clean, intuitive interfaces for Sleepio and Daylight, focusing on accessibility, scalability, and real-world usability. Result: Helped drive user adoption and positioned Big Health as a trusted leader in digital health innovation.

Big Health (Sleepio and Daylight apps)

Problem: Bring the world’s most famous race to life digitally in a way that matched the prestige of the event. What I did: Led the creative direction and UX design for Daytona500.com, delivering a bold, immersive web experience built for speed and scale. Result: Elevated fan engagement, strengthened the NASCAR brand, and created a digital platform worthy of "The Great American Race."

Daytona 500 (NASCAR)

Problem: Build a user-friendly SaaS platform for residential cleaning business owners to manage operations, sales, and staffing. What I did: Led UX strategy, product design, and UI system development for a powerful yet simple SaaS interface. Result: Contributed to a 300% growth in platform adoption and significantly reduced customer churn through better UX.