Twitter Flight School

Bing Ads Accredited Professional

Bachelor of Art

Bachelor of Arts (B.A.)

Bachelor of Fine Arts

Overseeing small business, eCommerce, SaaS, B2C, and B2B client accounts and their consultant team as lead consultant to develop and implement the client’s SEO campaign plan. 

- Handled a wide variety of client work including SaaS SEO, eCommerce SEO, B2B and B2C SEO, international SEO, local SEO, video SEO, non-profit SEO, and in-house SEO for the CanIRank software.
- Worked on client accounts on off-site promotion, content writing and development, as well as, on-site SEO optimization tasks to help improve the SEO, conversion rate, and customer experience for our clients’ sites.
- Developing a range of SEO strategies tailored to a client’s SEO needs including keyword research, internal linking, on-page optimization, SEO content and blog strategies, information architecture restructuring, improving the user experience, increasing conversion rates, growing domain authority, A/B testing, and strengthening website relevancy.
- Ensuring our client’s SEO was minimally impacted during websit

Digital Marketing Lead SEO Consultant

Creating monthly SEO strategies for local franchise clients geared toward improving page rankings, keyword relevancy, website authority, and overall page optimization.

- Seamlessly managing several projects and clients simultaneously.
- Identified areas of improvement for franchise SEO clients, developing strategies to strengthen those areas.
- Providing clients with monthly reporting metrics to track website progress as a direct result of our monthly SEO strategies.
- Performed regular keyword research, on-page optimizations, increasing website relevancy, internal linking, local SEO awareness, enhancing the user experience, improving conversion rates, addressing duplicate content, and pursuing off-site linking opportunities.
- Trained marketing managers on SEO including its main functions, how it is integrated into the overall marketing picture, and day-to-day tasks to improve client communication.
- Trained the content team on blog post keyword research best practices to establish a

SEO Manager

Provided social media support for first marketplace connecting consumers to trusted local classes.  Created daily content across multiple social media platforms and monitored social media conversion. 
•	Designed and created series of brand-new informational and instructional videos. 
•	Diversified content marketing strategies to attract prospective customers by implementing video reviews of popular courses. 

Social Media Marketing Strategy Intern

Founded and managed business providing digital marketing, social media, and online platform expertise to small business owners. Conducted thorough needs assessment and competitive market research to craft solutions that achieved business objectives. Optimized emerging trends to deliver maximum ROI.
•	Developed web and social media presences for small business clients.
•	Implemented outreach and content strategies to target new audiences and consumer segments. 
•	Built customer base by word-of-mouth and client referrals. 

Creator/Owner

Working directly on the AT&T Business Solutions account.

Develop and execute media strategy as a key member of the AT&T account team. Partner with internal teams to deliver digital and traditional media solutions that engage and delight target audiences. Facilitate communication with clients and account teams to ensure optimal client satisfaction and engagement.  
•	Championed Slack and Google Drive to streamline communication and workflow, saving time and reducing version control confusion. 
•	Trained 5 strategy team members on multiple research tools. 
•	Leverage diverse web-based analytics tools to monitor and measure campaign performance. 

Marketing Brand Strategist

Provided strategic marketing support and developed omni strategies for clients including Capital One, Neiman Marcus, The North Face, Allstate, and T-Mobile. Performed competitive landscape research and provided industry overviews to drive campaign strategy. Generated consumer journey maps and user experience recommendations. 
•	Trained new associate strategists on company processes, role responsibilities, and workflow. 
•	Conceptualized and produced video to attract new talent and engage potential clients. 
•	Recommended transition to Google Drive that streamlined document management and version control. 

• Experience working with the following clients:
	⁃	Capital One
	⁃	Telus
	⁃	Terminix
	⁃	Magnolia Best Buy
	⁃	24 Hour Fitness
	⁃	Neiman Marcus
	⁃	GM
        -       Michelob Ultra
	⁃	Wells Fargo
	⁃	The North Face
	⁃	AA Cargo
	⁃	Thomas & Friends
        -       Peterbilt
        -       Allstate
        -       Curate
        -       Promised Land Milk
        -       T-Mobile      

Associate Marketing Brand Strategist

Delivered digital marketing and content development support for the agency providing event and consulting services to clients. Authored social copy for Twitter and LinkedIn. Developed media partnerships and coordinated event logistics. Updated and maintained event-specific websites.  
•	Researched video conference tools, implementing Zoom to enable video-conferencing and team meetings for 16 remote employees.
•	Contributed to email campaigns and outreach by drafting marketing emails. 

Marketing Associate

Worked on the L’Oreal Professional account
Supported social media engagement and content strategies for a full-service digital creative agency. Researched beauty and style influencers across multiple platforms.  Remained abreast of emerging trends. 
•	Devised and instituted improved approach to display competitive research that increased accessibility. 

Social Media Intern

- researched unique news leads based on trends to differentiate the station from competitors 
- investigate hard to find and limited information needed to enhance stories 
- approached popular news stories from a unique perspective 
- improved video production skills 
- created projects under high pressure with tight deadlines
- worked with senior producers, reporters and managers

Intern

Key leader on a 20-person team responsible for designing, developing, and delivering a robust campaign for Mary Kay. Directed activities for account planning, research, and promotions departments. Provided leadership, marketing expertise, and design sensibility to produce a compelling brand experience.
•	Partnered with team members as consumer and brand representative.
•	Conceptualized and articulated messaging and branding strategy to target Mary Kay’s new generation of loyal consumers. 
•	Presented pitch at national American Advertising Federation competition. 

Senior Vice President of Account Planning and Research

• Calendar and customer management 
• Created and keep up with the owner's website
• Relayed client requests to the owner in an insightful way
• Saw need to expand business presence online based on the requests of typical clients
• Targeted online messaging to engage current and new clientele 
• Created methods to help reduce customer wait and maximize the owner’s scheduling potential

Secretary/Webmaster

Leading the organic content strategies, optimization, and measurement for all 20+ Zoom products globally.

• Conducting SEO content analysis using tools and best practices to develop and implement effective yet creative SEO content optimizations, projects, and strategies.
• Identifying areas of opportunity to improve on-page and off-page optimization projects (e.g., link-building) as well as existing website copy.
• Established a foundational process to include SEO in all future projects across multiple departments.
• Collaborating with numerous internal departments, generating compelling and search-optimized content that drives, engages, and converts qualified traffic on a local and international level.
• Working closely with my technical SEO counterpart and our developers to ensure our content, metadata, page experience, and other critical elements meet SEO standards.
• Providing direction to marketing teams on how to incorporate AI into SEO and copywriting workflows. 
• Developed an

Senior SEO Manager (Content)

Senior SEO Manager (Content) at Zoom

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