Certified Askable+ Researcher

Ethical Research

Hanging out with promising local startups and tackling their design problems. Mostly lots of fun and interesting challenges.

Design mentor

Celebrating the beauty of nature by modding window managers on desktops and mobile.

Art Direction & Branding

Vocational degree

Bachelor of Arts - BA

MA Global Innovation Design

Global Innovation Design

Industrial Design

MSc Global Innovation Design

I was tasked with establishing Yousician's UX capacity, systems and processes, while redesigning its suite of globally popular apps — Yousician and Guitar Tuna. I was responsible for products with a global user base of over 300M downloads and 20M+ MAU.

During my time with the guys, I lead large product restructuring efforts, including designs for Yousician Guitar, Bass, Ukulele, Piano, Yousician for Teachers, and later as a consultant, also Yousician Voice. I contributed to the product strategy, design operations, and our strategic growth efforts.

User Experience Lead

Helping businesses imagine, explore and deliver future-oriented opportunities using design thinking, rapid experimentation, and business alignment. Facilitating innovation works & exploring new products and services for Framlabs.

Product Lead & Facilitator

Making sharing ideas and getting feedback easy, rewarding and downright super awesome.

Startup Sauna 2014 top finalist. Team leader and designer. Second standalone business & huge lesson in entrepreneurship.

Founder / CPO

Building digital tools that empower innovation teams in exploring and delivering future-looking value for their org's customers. My responsibility is for building up Framlabs' product strategy, piloting our digital product efforts, and enabling our design operations.

Head of Product

Conducting research of textiles supply chains and the needs of all involved stakeholders to support transitions towards a sustainable textiles industry. An UKRI-funded project co-led by Professor Sharon Baurley of the Materials Science Research Centre and in collaboration with RoundRack.co.

Research Assistant, Supply Chain for the Circular Textiles Economy

Online is hard. Agencies are unreachable for most small businesses. TinySites are an experiment in highly-productized web design & development. I'm building a model to provide high quality, strategic design at a price-point affordable to most small businesses.

Will it succeed? I have no idea. :)

Principal Designer & Founder

Helped explore novel interfaces for interacting with music. Designed & launched new products, including Singing, which added €1,5M into ARR in the first year. Supported the company post-departure in variety of tasks.

Senior UX Consultant

I was responsible for UI work on three client projects. Worked hand-in-hand with the UX guys turning their concepts into visual prototypes and dev specs. Occasionally dabbling to collaborate on the best solution.

Learned a lot about working together, being a dependable team member and since everyone at Leadin is customer-facing, also respect for Finnish nature.

Before ending my intenship I proposed to redesign Leadin's customer-facing materials and presentations and delivered a much needed upgrade to their brand. Shoemaker's children...

Jr. Visual Designer

Innovation Events Producer & Facilitator

Saas company offering mobile concierge for events. Designed complete end-user app with proper hook mechanics and lead a team of four to deliver for Ice Live Business forum.

Experimented and learned how to bridge complex user journey across print, mobile and web media touchpoints with 800 users at hand.

Tgthr offers pre- and in-event marketing, ticketing, personal agenda with notifications and networking features. Year long journey that could've potentially scaled to a business venture.

Product Lead

Inclusive Innovation fosters creative collaboration for sustainable development. We deliver workshops focused on economic inclusion, access to education, health services, smart agriculture, climate action, social entrepreneurship — these and other topics aligned with the UN’s Sustainable Development Goal mission of bringing ‘peace and prosperity for people and the planet, now and into the future’. 

We stir the pot with interactive workshop designs that provoke people’s thinking so they can create meaningful solutions to real problems and feel emboldened to make them happen. And we always give people a toolkit, exposing them to new and different ways of working with each other, which often changes how they work, moving forward.

Joins us as we #HackTheSDGs

Having the great pleasure of designing and teaching a Speculative Design for Responsibility for a group of 30 undergraduates. Building on my previous research into design for justice, together with my class we are imagining speculative futures exploring social responsibility.

Visiting Professor

Unlocking insights hiding in science.

We help researchers and innovators:

→ Guide research strategy
→ Ask the right questions that unlock unexpected insights
→ Explore and manage learnings
→ Unlock novel opportunities backed by credible sources
→ Find solutions to complex challenges

Wonders is a AI-powered research & innovation workspace that helps teams move with confidence and speed.

Co-Founder - Revolutionizing Access to Science @ Wonders

I work with small and medium sized companies to find ways to grow their business by building strong User Understanding and better User Experience.

Unique mix of consultancy, UX research and UI craft available for projects.

Joe Pacal

Co-founder of Wonders AI