Vibe Coding

Built at the intersection of AI × Fintech × E-commerce. Shipped 6+ MVPs, learning product, design, and development along the way.
Worked hands-on across the AI stack and focused on building end-to-end products from idea to design to execution while collaborating with some great people.
Execution > Ideas.

Entrepreneur in Residence | Founder's Office

FitFeast - A taste-first protein brand | Shark Tank India S4
I did everything a founder could, product, marketing, growth, operations, design. Every late night, every small win.
- Helped grow FitFeast 5x to $1M ARR in under 10 months
- Got funded by Viraj Bahl and Anupam Mittal on Shark Tank, with Axar Patel believing in us too
- Went from zero to shelves on Swiggy, Zepto, Blinkit, Flipkart, Amazon
It's been a wild ride, from building in the shadows to brand pitching on national TV. Grateful for every moment of this journey.

Founding Team | Entrepreneur in Residence

Got my first real taste of building products at scale at Zelta Labs, where I worked on Untrade, their flagship automated trading bot.
What I Built: Led a product where users could follow any trading strategy and trades would automatically execute on their connected accounts. We onboarded 300+ beta users, managed $80K in AUM, and integrated seamlessly with Binance (the world's largest crypto exchange). I also designed multiple decks for our referral program to drive growth.
The Mission: Made money-making accessible for the masses, not just the Wall Street pros. We focused on solving real financial challenges with products anyone could use.

Product Manager

Love startups and writing, so I volunteered with TPF to handle their page "The Founders Folk." Been creating content that really clicks with the community, some posts have hit 100+ lakh views! Feels great to write stuff that actually resonates at scale.

Volunteer

Joined Questta Learning, an EdTech platform helping JEE and NEET students crush their exams (featured as a top 10 emerging EdTech startup in India!).

- On day one, hit the streets of Kalu Sarai (Delhi's coaching hub) with the team to talk directly to students and understand if they actually needed our product
- Built our marketing strategy from scratch, keeping everything focused on real student needs and goals
- Ran relatable social media campaigns and dove into market research to stand out in the competitive EdTech space

Head of Marketing

Tried building an exclusive community platform for creators before Instagram launched theirs in 2024. Got a college grant and took the leap of faith.

Didn't crack PMF, but learned what real hard work looks like, and that's stayed with me ever since.

Co-Founder & CEO

Present
Joined Harden as growth hire #1. Still deep in the 0→1 journey, building fast, figuring things out, and learning as we go. Always happy to chat startups, GTM, and growth. kartik@harden.run

Founder's Office

Doing growth and GTM stuff

github

Know about Kartik Rawat's work experience, education, and much more. Kartik Rawat