Six Sigma Blackbelt

Head of Marketing at RightData, the platform built exclusively for data products. 

Everything we do is about getting the data, transforming it into a readily consumable data bundle, applying recipes to add value, and making it all easy to find and use for businesses. It’s faster, easier (zero code needed), and more robust than trying to cobble together a collection of tools that were never intended to deliver data products.

It's the modern data stack, made more modern.

Senior Vice President Marketing

I was co-founder and the CMO of a startup built to change how analytic insights are delivered to C-suite executives.

- Created category and messaging explaining the "data agent" concept.
- Created all sales decks and enablement material.
- Led the demand generation team.
- Created demand generation nature flows and email copy.
- Designed and delivered the GetGaia.AI website.
- Create sales demo flows.
- Led partnerships with companies like Infor to embed Gaia into their platform.
- Worked with agencies to develop the UX/UI for the Gaia mobile app.

CMO / Co-Founder (company closed)

At Big Message Foundry, I’m an “on-demand product marketer” helping analytic platform vendors create the right message, the right content, and the right tactics to get their products noticed in an increasingly crowded market. Here’s a sample of what I’ve done:
-	For an analytics vendor: Developed a new message/narrative, a set of “value drivers” for target personas, new sales decks, and the 2020 marketing strategy — all in about six weeks
-	For an analyst firm: Performed a complete audit of their website and sales deck and developed new messaging and sales decks — in less than three weeks
-	For an analytics vendor: developed an interactive “data product academy” that served as their core marketing tool
-	For an analytics vendor: Created new sales decks and developed their “Modern Analytics” messaging for their new embedded analytics direction
-	For an analytics vendor: Trained the entire sales force on the methodology for understanding and selling to the embedded buyer all in 10 weeks 

Founder / Principal Consultant

At GoodData, I led the Product Marketing team for both Enterprise and ISV segments of the business. A few accomplishments include:

- Developed all-new corporate messaging focused on business value for buyers
- Created a new go-to-market for our ISV segment dividing buyers into three distinct "value drivers" with specific profiles and messaging for each
- Worked with the analyst community and evangelized the GoodData platform 
- Designed new content and enablement material around our revised messaging and go-to-market plan
- Led three major technology partnership launches including Snowflake, Vertica, and CData

Vice President, Product Marketing

Responsible for the design of advanced analytics/performance management functionality, business intelligence applications and User Experience Design for ServiceSource's Renew OnDemand product.

- Led the implementation and integration of GoodData business intelligence for ad hoc analytical functionality
- Created analytics and reporting strategy to be used to answer key business problems for customers by developing functionality based on combinations of four Gartner analytical types
- Designed analytics and dashboards used by executive teams to visualize business performance
- Led the design of mobile (iPad) analytical applications
- Designed Renew OnDemand's analytical workflow to allow users to analyze, compare, and take action on performance issues.

Senior Director, Product Strategy & User Experience

At Sigma, I’ve built and lead a team of six Product & Solution Marketers and am responsible for creating our message, partner product marketing, solutions, content, and technical elements like free trials.

Vice President, Head of Global Product Marketing

Responsible for design and implementation of quality initiatives for National Networks organization.  Responsible for counseling senior and executive management on Six Sigma DMAIC / DMADV methodology, training process improvement teams on Six Sigma, and ensuring that quality improvement efforts are tied to corporate objectives.  

Led team of 110 of geographically-diverse PM’s charged with Program Management and production support for Qwest’s National and Local Networks Planning systems and applications.  Responsible for New Technology program management, ensuring that all new network technology is successfully introduced into the Qwest backbone.  Responsible for design, implementation, and support of eSite – the Qwest web system used to manage 1000+ programs at 1600 site locations for both Local Networks and Worldwide Networks organizations.  eSite received over 4 million hits per month from over 5000 internal users and has been used by Microsoft for a case study.

Senior Director

(Acquired by Infor) Responsible for creating & leading the "Powered by Birst"​ program to help customers build, go to market with, and support data products using Birst's embedded analytics platform.

- Wrote two eBooks on embedded analytics, "Beyond the Technical:  The Complete Guide to Designing, Pricing, and Launching Embedded Analytics Products"​ and "Buy vs. Build:  Making the Right Choice for Your Data Product".
- Created the pricing model for Birst's embedded offerings, consolidating multiple complicated options and over 17 different contract types into a single, easy to use plan.
 - Developed and delivered the embedded sales playbook to help reps understand the unique requirements for embedded analytics customers and accelerate the deal cycle.
- Developed target lists and created campaign plans to drive demand for the Birst embedded product.

Vice President, Embedded Solutions / Product Marketing

Created and delivered NextWave’s methodology for improving business performance by examining the entire performance ecosystem from communications to leadership to business process steps.

Designed and developed NextWave360 integrated performance management application which allows executives to link goals, metrics, projects and processes into a single view. 

Key results include:

— Cut Service Delivery cycle times by 50% for a Fortune 500 service
provider
— Designed performance management improvement strategies for
core processes at an international services provider. Result was a 76%
reduction in cycle time.
— Designed ITIL-compliant processes, metrics, and infrastructure for
"change management"​ and "service support"​ processes at a major IT
services client in less than 8 weeks.
— Designed an "​in-housing" strategy for a technology company which
resulted in over $1M in savings while achieving operational goals.

Process Strategist / Managing Partner 

- Developed new messaging to set Toucan apart from the others in the space. 
- Developed campaign plans, sales decks, and content (videos, one-pagers, webinars, ebooks) to drive the new messaging into the market. 
- Performed analyst relations/briefings, getting Toucan recognized as a "leader in guided analytics" by Dresner Advisory.
- Negotiated content and research contracts with analysts and research firms.
- Created launch plans and content for "Toucan 2.0" public launch and managed all internal product showcases.
- Created customer-emails, nurture streams, and copy for in-product messaging.

Senior VP Marketing @ RightData | B2B Marketing Strategy

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