The Complete Agile Scrum Fundamentals Course + Certification

User Experience Design Fundamentals

Figma UI UX Design Essentials

The Copy Cure

B-School

Bachelor of Science

Helped the Head of Undergraduate Recruitment at Jacobs University update their current email campaigns to improve their application and admission numbers.
· Fully revised the content of email student communication to make it relevant to the current programs and student needs.
· Analyzed and reorganized the email communication database for the undergraduate program so recruiters could find email templates without wasting time.
· Created and set in place a new email strategy that matched both the needs and interests of new prospective students and the goals of the university.
· Wrote engaging emails and email templates to cover all stages of the application process and topics relevant to both students and the university.
· Formatted and incorporated all new emails into the CRM to be used by recruiters on demand.

Email Marketing Specialist

Provided comprehensive guidance through the entire process of building a sustainable and profitable sales funnel for a coaching business.
· Kicked off with onboarding 1:1 calls, during which we determined the vision for the project, business goals, client needs and the scope of the work.
· Worked on determining the ideal customer profile and unique value proposition through extensive marketing research and strength assessment.
· Assisted with crafting a user-centered offering that takes full advantage of the client’s experience and meets their target audience's needs.
· Helped with the creation of the lead magnet, email marketing campaign and client onboarding setup.
· Consulted on the best practices for setting up a website that converts casual visitors to engaged subscribers.
· Created a sales funnel blueprint to be used as a reference for new products and services.

Sales Funnel Consultant

Created user-optimized website templates for coaches and other service-based businesses.
· Assisted customers with the setup and launch of their websites providing them with in-depth information on how to run and maintain a website, tailored specifically to their customers’ needs.
· Produced video courses on Teachable that helped small business owners learn how to build and maintain their websites and reach their target audience.
· Created tutorials for YouTube helping business owners create a better user experience on their websites and reach their business goals.

Web Designer & Course Creator

Launched and grew a successful digital product store on several marketplace platforms.
· Researched, ideated, prototyped, designed and launched multiple digital products.
· Created marketing campaigns for digital products, using value-filled lead magnets, automated email chains and an engaged email list.

Founder & Product Designer

As part of the company's rebranding team, I evaluated the current brand and web design strategy to determine how to improve it and create a better experience for the end users.
· Helped create the new brand design concept and designed 15 brochures for the courses offered by the client.
· Redesigned the website, created the website graphics and worked together with the developer team to create a seamless user experience between print material and online presence.

Branding & Web Design Specialist

As a part of a dynamic team within the agency, I was fully committed to creating weekly online shop pages for a major German e-commerce client.
· Worked quickly and with great attention to detail to meet the client's needs for new online shop pages every week.
· Met tight deadlines while delivering creative solutions every week.

Visual Designer

Supported the visual design and e-commerce design teams in their efforts to deliver innovative web and print solutions to renowned German brands.

UI/UX Designer

Know about Lina Chervenkova’s work experience, education, cohorts, certifications, and much more. Lina Chervenkova