Google Tag Manager Fundamentals

The Digital Garage - Certificate of Online Proficiency

IELTS (International English Language Testing System)

Professional Diploma in Digital Marketing

SEO Fundamentals

Twitter Flight School

Google Analytics - Individual Qualification

Leveraging Stores for Brand Awareness

Inbound Marketing Certification

Google Ads Search Certification

Providing 1-to-1 digital support as a volunteer mentor to help struggling professionals, businesses and charities to survive through Covid-19 and beyond by enabling them to improve their online presence. Support goes from Search Engine Optimisation and Local SEO to Content Strategy and Planning, Conversion Rate Optimisation (CRO), and Social Media Management.

Digital Mentor

Casa Africa Onlus is a charity located in Rome which offers support to adult refugees and asylum seekers to facilitate the process of cultural integration in the Italian society. I was responsible of assisting in teaching Italian as a foreign language to adult refugees and asylum seekers by conversation and grammar activities.

Italian Teaching Assistant

Roma 81 Onlus is a charity that since 1982 helps thousands of people with low incomes and poor resources in a wide range of initiatives that include having access to free meals. Thanks to the initiative 'A Termini, piatto ricco mi ci ficco!' I was able to give my contribute in distributing free meals and, most importantly, give them a smile.

Food Bank Assistant

Selling books to costumers and therefore raising money in order to build six prisons in several italian cities for the 2013 edition of 'Banco Editoriale', in collaboration with  ACLI and Gruppo La Feltrinelli.

Volunteer

Bachelor of Arts

Master of Arts - MA

ASAP ITALIA is an international sports fan company with the aim of seeing the world of sports and online betting in an innovative way, with a presence in sports betting affiliates, public journalism and fantasy sports. It operates successful brands such as Superscommesse.it, a leading odds comparison website in Italy with 250K active users and 100M page views yearly.

As an intern for the Superscommesse.it brand, I was responsible for:
• Writing and editing press releases and sport predictions 
• Developing and adapting news fitting new media formats i.e. internet, mobile application, and social networks through viral marketing programs
• Developing day-to-day tasks ensuring the delivery of content in line with the company's SEO strategy
• Writing content for the innovative company's Facebook apps 'Social Pro League'​ and 'Social B Cup' that have received news coverage in some of the major national media/blogs.

SEO & Content Intern

Marks and Spencer is a major British household brand that specialises in selling clothing, home, beauty, and food products. The company currently operates in 100+ markets worldwide.

As the SEO manager in the International function of the business, I was responsible for:

•  Stakeholder management – Nurturing and maintaining close relationships with search agencies, stakeholders at M&S INTL (trade, onsite optimisation, product, development, editorial, acquisition), and the counterparts in the UK search team  
•  SEO Project Management – Working closely with Product and Dev teams to prioritise and fast-track the delivery of key technical SEO projects including Hreflang tags and Self-canonical implementation across PLPs & PDPs templates in 100+ markets
•  Content Management – Turning email-based communications into a new enhanced content management process by saving man-hours and improving efficiency in creating and reviewing editorial content across flagship sites
•  Content Marketing –

International SEO Manager

Virgin Media (now Virgin Media O2) was one of the key telecommunication companies shaping the UK economy. The company's mission was to build connections that really matter by offering four multi award-winning services: broadband, TV, mobile, and landline. 

As the SEO Lead in the digital team, I was responsible for: 

• Technical SEO – Working closely with software engineers and digital producers to enhance crawl accessibility and usability across the site
• SEO backlog & roadmap – Owning and prioritising projects based on both SEO and overall business objectives
• SEO budget – Optimising SEO spend by proposing and prioritising projects based on ROI 
• SEO strategy – Improving and delivering the strategy for the virginmedia.com e-commerce site, by focusing on organic growth and new customer acquisition
• Internal Stakeholder Management – Bringing SEO at the forefront of the digital transformation by gaining investments and resources through a data-led approach
• Team Support and Collab

SEO Lead | Product Owner

Mindshare is a global media and marketing services company created in 1997 with the mission of inventing the future of media. As one of the world’s largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

As the Lead Account Manager for three accounts, including Apple, Warburtons and Yorkshire Building Society, I was responsible for:

• Client Servicing – Visible as a key point of contact for clients, ensuring the work delivered was up to standard
• Team Management and Development – Managing and looking after the training and development of one Account Executive, including setting objectives and monitoring performance; helping the account director in supporting other 2 account managers in key projects and BAU tasks
• Team Support and Collaboration – Supporting a wide internal team working the Apple account across the EMEIA, AMR and JAPAC regions, to ensure consistency across the wider GroupM team 
• Landscape Analys

SEO Account Manager

Clients I have worked on include: Apple and Legal & General

By working predominantly on the Apple account, I was responsible for:
• Supporting on ad hoc technical SEO projects requested by the client, including global new product launches and technical releases
• Monitoring weekly SEO performance across 30 markets in the AMR & EMEIA regions 
• Helping with ad hoc landscape analysis projects which required pulling meaningful insights from data and present those to the client
• Producing monthly newsletters for the client, ensuring they are aware of all updates in the SEO industry and ahead of the curve
• Supporting and actively participating in quarterly presentations for senior stakeholders on the client side

Other responsibilities of this role included:
• Supporting with new business pitches by carrying out technical SEO and content audits as well as key competitors' analysis
• Reporting on targeted head keywords, competitors’ performance, content gaps and healthiness of the backlin

SEO Account Executive

With a portfolio of 30 different brands across 8 different markets and 100s of partners, Investoo Group has established itself as one of the world's leading performance marketing company in the Forex, Crypto, and Retail Investment industry. The aim of the company is to turn the financial trading industry on its head by developing forward-thinking products that educate users and businesses to drive growth.

Main responsibilities:
•	Own, create and help implementing the link building strategy for the business 
•	Competitor Analysis – on and off page
•	Analysis – crawling, duplication and organisation of content
•	Testing – proposals from own research for internal review
•	Working daily with an external team of writers/content producers to ensure a consistent flow of link-orientated content marketing
•	Working to improve site architecture, UX and content to ensure valuable online experiences for users as well as conversions 
•	Performing ongoing keyword research (keyword generation, expan

SEO Executive

As a freelance digital marketer specialising in SEO & Content Marketing, I partner with businesses in the UK and worldwide, including eCommerce, SaaS and Finance brands, to help them reach the visibility in search engines they deserve, so they can focus on what really matters to their customers. 

Whether you are a startup or a large enterprise, I can help you build a bespoke on-site and off-site SEO strategy to boost the traffic and revenue of your website.

And if you are an aspiring SEO professional, I can help you unleash your potential and get a successful career in the SEO industry with tailored 1:1 SEO Coaching.

Does it sound like what you are looking for?

Visit my website www.lucamussari.com to learn more about how I can help you or your business.

Freelance SEO Consultant

Freaking Nomads is a community and a publication dedicated to providing practical advice and inspiration for digital nomads and remote workers. 

Our online publication features articles on topics such as productivity, remote working tips, personal development, personal finance, digital nomad visa, as well as finding the best places to live and work as a digital nomad. 

It also a ton of resources for digital nomads, reviews of travel and remote work gear, and information on new technology and tools that can help make the digital nomad and remote work lifestyle easier and more fulfilling.

If you're starting out as a digital nomad or are a seasoned pro looking for inspo, you'll find something for you on the Freaking Nomads site!

Sign up for our weekly newsletter at freakingnomads.com/newsletter/ to receive weekly digital nomad stories, tips, and resources directly in your inbox 📥

Co-Founder

Remote Nomad Jobs is a 100% remote job board dedicated to connecting digital nomads with work-from-anywhere opportunities. 

We believe in the power of remote work and its ability to transform lives, offering the freedom to work from any corner of the world. That's why our platform curates job listings from forward-thinking companies that embrace flexibility, allowing you to maintain a balanced lifestyle while advancing your career.

Join our community to explore the best remote job opportunities tailored for digital nomads.

Luca M.

Co-founder of Freaking Nomads, Remote Nomad Jobs & Illustro | Indie Maker & Digital Nomad Entrepreneur.