Managing remote teams

Conversational Marketing Certified

Brand Management: Aligning Business, Brand and Behaviour

Agile Organizations - Basics

Leading without line management responsibility

Gamification

Google Advertising Fundamentals Exam

SAP Lead-and-Demand Generation Program

LinkedIn Marketing Strategy

Member

TheMarketingHelp is the only career acceleration platform for marketers. Our community comes together to help tomorrow's marketing managers & leaders grow through mentorship, skillbuilding, and networking.

The European Champions Alliance (ECA) is a non-for-profit initiative by a group of passionate entrepreneurs and business development experts who support European Tech and values.
The ECA enables the technological leadership of European scale-ups by supporting them to unleash their full potential.

- Participated in the mappings of the European actors in the European Tech innovation ecosystem through the "Innovation" focus group.
- Supporting and acting as an advisor for the Marketing communications.

Member as a Private Expert & Member of the Executive Committee

- "Sustainable Development Solution Network" program of the United Nations
- Mentoring for 4 projects in the areas of agriculture, health and local artcraft in Africa and Sud-East Asia, from the project definition to the Go-to-Market and the investment application.
- More information : http://unsdsn.org/

Mentor in Business Model

Formatrice en recherche d'emploi à destination d'un groupe de 15 réfugiés

Master 2

Master of Business Administration (MBA)

Master 1

Licence

Classes préparatoires littéraires

> Brand and Marketing Advisor for several Pre-Seed startups in EdTechs and Media: WingUp, Upskyld, Anthems, etc.
> Startup investment in FinTech (UK), Mobility (US), and GreenTech (France).
> Judge for the Boostercamp 2022 of the international accelerator, BigBooster, focusing on expansion to Auvergne-Rhône-Alpes, Catalonia, Lombardia, Quebec, Pennsylvania, Baden-Württemberg.
> Active member of the European angel investors community, Upscalers.

Startup advisor and investor

> Recruited, structured and guided a team (5 people) responsible for increasing brand awareness through multi-country brand campaigns (esp. TV): campaign strategy, brief of creative agencies, concept improvement, testing, production piloting, channels alignment, performance tracking and optimisation. 
> Aligned on significant media budget strategy with the Media buying experts. 
> Elevated Brand image, consistency, and impact by acting as brand consultant for other teams. Focus on corporate identity, design, messaging, and customer journey. 
> Improved the brand performance by defining and tracking the brand KPIs, providing recommendations for the brand strategy and budget to VPs and CMO. 
> Structured the cross-functional collaboration by encouraging a culture of feedback, organising workshops, and clarifying processes. 
> Decision maker for the whole company's market research, including budget.

Head of International Brand Campaigns

> Strengthened management skills by managing the Country & Product Marketing team (6
people) as an interim Head of, leading 3 consultant students, mentoring colleagues, and
actively participating in recruitment processes (job ads, interviews, etc.).

> Constantly improved the internal and external processes and acted as the Go-to-
person for the OKRs implementation in Marketing. Launch of the Marketing Council for the prioritization of the resources.

> Accompanied the Marketing brand and go-to-market strategy in Europe by supporting
the Marketing VPs, CBO, and CMO with marketing, markets, and media insights, as
well as with budget, commercial ambitions, KPI, and ROI planning. Focus on internal alignments and market research.

> Increased Brand awareness, traffic, and inflow by launching complex global brand campaigns with high media investments. Focus on the brand strategy, the commercial ambitions, and the management of agencies, partners (Google, etc.), and virtual teams.

> Support

Expert Global Marketing

> Increased the Brand awareness in the European footprint by directly coordinating the launch of very big-budget TV brand campaigns in 4 key European markets: Germany, UK, Spain, France.

> Conceptualized and orchestrated campaigns for up to 8 markets by defining the Marketing Mix (with Website, Social Media, Print, partnerships, podcasts...), convincing stakeholders to obtain budget, briefing and coordinating the agencies, facilitating the creation and production of the Marketing assets.

> Strengthened our brand positioning through the participation to the rework of our brand book and corporate identity within a context of rebranding.

> Maximized the performance of the campaigns by building cross-department alignments, organizing A / B tests, analyzing performance, analyzing the Market and Marketing trends to optimize the Marketing-Market-Fit.

> Reduced the time-to-market of the Marketing campaigns by regularly directing cross-functional virtual teams with 4-12 members, with struct

Senior Marketing Communications Manager

> Developed and optimized the Go-to-Market strategies in 8 markets for the E-Mail & Office products (Office 365…) by analyzing the market, mapping user insights, deciding the product positioning, delivering business cases, piloting the Sales-Marketing activities.

> Increased the performance of the existing customers sales between +20 and + 50% depending on the product, while keeping the same marketing budget. 

> Augmented the inventory of our key product of 80% by creating and implementing Cross- and Up-selling touchpoints after investigating the Customer Journey thoroughly.

> Managed directly the E-Mail & Office portfolio of the British brand, Fasthosts, by monitoring the P & L, analyzing the UK market, defining and coordinating the Sales and Marketing activities, launching Office 365 with a dedicated local strategy. 

> Reached a higher visibility for my products by presenting projects to Top Managers and key departments, organizing internal roadshows up to 800 participants with p

Senior Commercial Product Manager

> Maximized the brand visibility online by executing digital performance campaigns in SEA, SEO, affiliation with emailing, display, comparative websites, coupon, blogs – first for France until February 2012 as a Junior, then for several markets: France, UK, Poland…

> Acted as liaison between the team and the Marketing department to coordinate the creation, production and optimization of the Marketing assets for 8 markets. 

> Improved constantly the online performance by analyzing the sales quantity compared to the CPO and ARPU, identifying improvements, working closely with the colleague adapting the bidding, suggesting and implementing A / B tests. 

> Regularly over-performed the quarter objectives at 107%.

> Increased the activity level of the partners by creating challenges and optimizing newsletters in 8 markets for the whole team.

> Revitalized the partners base by acquiring new partners and conceptualizing customized campaigns with premium partners (eg OpenClassRoom).

Senior Online Performance Manager

> Identified 15 IT investments by SMEs and significant companies/month for SAP by prospecting through cold calling and nurturing. 8 % of the calls transformed into leads = one of the team's best results after 4 months. 

> Reached the level of 80%  projects approved by the SAP business engineers.

> Generated qualified marketing leads by clarifying the needs, consolidating the requirements (including budget), profiling the real decision-makers (CIO, CFO and directors) and diagnosing the most relevant SAP solution.

Presales IT Manager/France and French-Speaking Countries

> Within the new context of educational digitization where qualitative digital content at low cost is key:
overcame costs by negotiating with partners (Sony, Universal, Arte…) to use multimedia resources and by preparing the pre-production.

> Localization of the content of a book for the Moroccan market after collecting market insights.

> Saved time to the publishers by assisting them in structuring and rewriting content and in conceiving sales presentations.

Multimedia Editorial Assistant

> Doubled the income of the ‘foreign rights’ department in 3 years by assisting the editorial director in organizing and intensifying the international partnerships. 

> Reactivated the partners base with contacting former partners, prospecting at international trade fairs (Paris, Frankfurt, Madrid), analyzing the market and establishing a newsletter to create a regular relationship. 

> Maximized revenue by negotiating the conditions of sale of translation rights in Spain, Italy, Germany, Brazil…

> Supported the publishers with consolidating feedback to authors, illustrators and graphic designers and reviewing texts. Initiated the sales messaging.

> Answered the booksellers, distributors and customers regarding product availability and conditions.

Editorial and International Sales Assistant

Business Developpement Assistant for Spain (internship)

Head of International Brand Campaigns @IONOS | Startup Advisor & Investor | Supporter of the European Tech Champions | A

Know about Dr. Lucie Poisson's work experience, education, bootcamps, certifications, and much more. Dr. Lucie Poisson