Bachelor’s Degree

High School

Product Messaging: Crafted compelling product narratives to align with target customer needs.

Market Analysis: Conduct research to inform product positioning and identify growth opportunities.

Go-to-Market Execution: Lead cross-functional teams in launching products effectively.

Sales Collaboration: Develop sales tools and training to enhance product understanding and drive revenue.

Director of Growth and Product Marketing

Leading growth & demand gen strategies, focusing on ARR expansion & customer acquisition

Driving SEO, PPC, and lifecycle marketing, optimizing conversion rates and revenue impact

Scaling organic & paid channels, optimizing CAC & LTV

Collaborating with product & sales teams for GTM alignment

Director of Growth

As a seasoned Senior Digital Marketer at Zoho Corporation, I played a pivotal role in shaping the digital landscape for 5-8 SaaS products during my illustrious 8-year tenure.

Responsibilities:

Strategic Planning: Spearheaded the formulation and execution of end-to-end digital marketing strategies, encompassing SEO, SEM, tracking, email marketing, and social media management.

Team Leadership: Led the central digital team for a year, overseeing marketing initiatives for 15+ SaaS products, including Zoho Sites, Zoho Survey, Zoho Creator, Zoho Projects, Zoho CRM, Zoho Desk, and Zoho People.

Budget Management: Managed a substantial monthly SEM budget exceeding $5 million, ensuring optimal utilization for maximum impact.

Impacts:

Organic Growth: Successfully propelled Zoho Creator's organic growth by an impressive 50% within a year.

Lead Generation: Achieved a remarkable 200% increase in total lead count for the products under my purview, notably contributing to Zoho Creator's annual 

Digital Marketing Manager

As a dynamic Marketing Manager at Zomentum, I orchestrated comprehensive marketing initiatives, encompassing Product Marketing Management (PMM), product launches, growth marketing, SEO, content marketing, and the supervision of the design team. My role involved the inception of the marketing team from its nascent stages, where I played a pivotal role in assembling a proficient team of 10+ individuals, including product marketers, content marketers, digital marketers, and design professionals.

Key Achievements:

Strategic Leadership: Initiated and executed end-to-end marketing strategies, starting from the conceptualization of go-to-market (GTM) plans to the successful generation of leads for the company.

Team Building: Established and nurtured a highly efficient marketing team, carefully selecting and leading professionals in diverse roles. The team's synergy was instrumental in achieving our marketing objectives.

Cross-Functional Collaboration: Worked seamlessly with cross-function

Marketing Manager

Achieved first-page search engine ranking for a targeted keyword within one week through strategic backlink acquisition. Led a team of nine SEO professionals, overseeing:

Keyword Research & Competitor Analysis: Identified high-impact keywords and assessed competitive landscapes to inform strategy.

Content Development & On-Page Optimization: Guided the creation of keyword-focused pages, implementing on-page SEO techniques and providing content enhancement recommendations.

High-Quality Backlink Acquisition: Executed off-page SEO strategies by securing backlinks from authoritative, high PageRank, Google-indexed websites.

Performance Monitoring & Reporting: Tracked keyword rankings, analyzed performance metrics, and reported outcomes to stakeholders.

Team Leadership: Delegated tasks effectively, fostering collaboration and ensuring timely project execution.

Team Leader - SEO

Handling end-to-end digital marketing aspects for different products called Zoho Creator, Zoho Survey, Zoho Projects, Zoho forms, Zoho Sites, Zoho Connect etc.

Digital Marketing Specialist

Head of Growth

Founder & GTM Engineer

Founder & Chief Marketing Officer

Founder

Founder @ MathiVerse & GTMVerse & Pana | Engineering Human-Powered, AI-Led Revenue Systems for B2B & AI-Native Companies

Know about Mathi Ganesh's work experience, education, and much more. Mathi Ganesh