General Manager

In November 2021 we sold Kickdynamic to Litmus!

CEO & Co-Founder @ Kickdynamic.

Co-Founded & built Kickdynamic. 100% self-funded company. Zero (yes zero) outside funding. 120+ customers. Ask me about how we built a very successful B2B enterprise SAAS company. 

The Kickdynamic Platform helps marketers move from sending manual, static campaigns with little personalization, to fully automated email containing highly engaging, relevant content that is personalized to each individual recipient.

Content Automation, Email Marketing, Real-Time Email, Contextual Email Marketing, Digital Marketing, Lifecycle Email Marketing, Online Marketing, Fashion Email Marketing, SaaS, Online Sales, Behavioral Marketing, eCommerce Marketing, Email Remarketing.

CEO & Co-Founder (acquired by Litmus)

Developed and Managed Lyris Strategic Services.

Director, Services Strategy

Relocated to Lyris' Head office in the San Francisco Bay area to manage the Full Service team. Providing customers with a complete outsourced managed service for Email, Web analytics and PPC.

Director of Full Service Team, US

1st employee at an email marketing agency that was acquired by Lyris.

As Production Director I have implemented advance email marketing campaigns for major online retailers.

Email Marketing Expert

Management of Facultas full service email. These include Hamleys, Goldsmiths, USC, Celtic, Man-u and Chelsea Football clubs. Kitbag.com, House of Fraser.

Implementation of the Welcome Program. Gathering customer data to ensure targeted relevant email campaigns.

Implementation of email marketing campaigns including: Segmentation by country (Japanese and polish subject lines). Segmentation by email action. Segmentation and condition by purchase. Refer a friend, send to a friend, profile form. 

Delivery expert. Implementation of delivery procedures across all Facultas IP’s/servers. This includes feedback loops, anti-abuse programs, JMRP, whitelising and server reputation using senderscore.org.

Lyris sales. Sales of Lyris solutions: List manager, List hosting and email advisor.

Account Ma

Director of Production (exit to Lyris INC)

Co-founded one of the first Male Grooming websites menslocker.co.uk. I ran the business for 4 years as Managing Director performing the following:

P&L
Mechanizing
Customer acquisition and retention
Partnership development

Further tasks:
Affiliate management
Email marketing
Web analytics

Founder

JOAGO is an Oceancare company, we are here to put the end to ocean waste. How? We use technology to:

1. Prevent ocean-bound waste, and to clean the oceans of waste
2. Sustainably turn ocean waste into luxury products

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Co-Owner

Know about Matt Hayes’s work experience, education, cohorts, certifications, and much more. Matt Hayes