Developed design system elements from scratch.
Led research, ideation, feature alignment and detailed design work from beginning to release. Colloborated often with PM and flutter developer to align and land new features and iterate on existing ones.
Successfully created personalized onboarding flow, resulting an increase in onboarding completion rates from 11% to 78% over the first five months after launch.
Developed user personas and user journey maps with scenarios to improve functionality and usability for target audience.
Conducted usability testing and gather feedback from users to identify areas for improvement. Analyzed user feedback and metrics to iterate and refine designs.
Regularly designed and shipped whole mobile app and web app interface.Made user interviews with power users, created benchmark analysis and took a role on deciding new features such as gamification (streaks, experience points, badges, leaderboard) and implemented them in the necessary screens.
