Moulshree Bhutra

A versatile CRM app that helps sales team run their field operations without a glitch and helps in lead management.

• Built “Yennic DS”, a unified design system with the design team to improve usability, efficiency, and overall aesthetic appeal of Leadsquared's field sales app. It resulted in a more visually cohesive app with a consistent look and feel across all modules, resulting in an enhanced user experience.

• Designed one of the most complex field sales app modules, "My Trips", by conducting research, user flows, information architecture and prototypes to develop a user-friendly interface and experience. The successful implementation of this module resulted in increased user engagement and revenue generation.

• Revamped over 5+ modules of the app, for a better user experience, that were previously very poorly designed in terms of visual hierarchy, typography, colour scheme, and layout.

• Collaborated with cross-functional teams, including product managers, engineers, and designers.

• Improved data visualisation and table interactions for both web and mobile platforms: Worked on improving table interactions across all types of tables, designed and prototyped for rearranging data columns in tables, worked on improving interactions of multi-measure line charts.

• Qualitative & Quantitative User research: Read transcripts from [otter.ai](http://otter.ai) and churned out behavioural insights from the interviews by performing qualitative and quantitative research activities with senior user researcher of the design team.

• Honed Design System Skills: Learnt about design tokens, how to build a design system from scratch, what is atomic design, modularity, developed systems thinking by participating in Design Systems Workshop held by Head of Design.

• Performed product audit & visual Q/A testing: Conducted a comprehensive product audit, on modules including “ask”, “nudge” & “explore”.