AEO Fundamentals

User Onboarding Design

English language proficiency test (7.0)

Product Management Foundations

Email Marketing

Big Data, Artificial Intelligence, and Ethics

Artificial Intelligence and legal issues

Claude Code in Action

Product Analytics

Spent 1.5 years mentoring exchange students in Ostrava, helping them get comfy in a new country. Showed them around the city, sorted out paperwork headaches, and made sure their life in a foreign country was a win, not a struggle.

Student Mentor

Basically: if it moved the product forward, I was in the room. Managed the full product lifecycle in a startup environment, from market research and user interviews to feature specification, prioritization, and analytics. Collaborated closely with engineering and marketing to prototype and launch experiments, refine user experience, and align product development with business goals. Built the email marketing function from scratch. Worked on email lifecycle automation, deliverability, and onboarding optimization.

Product Manager

Customer Support Specialist

CRM and Retention Manager

Student Counselor

Basically: I made the AI sound smart before it knew how. Collaborated with developers to design and optimize AI systems, fine-tuning LLMs (Anthropic, OpenAI) with Python and Google Colab. Developed and tested conversational personas and user-facing behaviors.

AI Prompt Engineer

Basically: if it talks to users, I touched it. Led product positioning, messaging, and ethical AI narrative while driving go-to-market strategy with a major focus on email marketing. Conducted user and market research to shape strategy. Achieved a 15%+ lift in conversion through optimized activation funnels and designed retention campaigns that boosted organic sharing. Partnered cross-functionally to launch influencer-led growth initiatives, lowering CPA and strengthening brand visibility. Owned the entire email lifecycle program — Customer.io + PostHog behavioral triggers, onboarding sequences tied to activation milestones, retention flows, and win-back automation.

Product Marketing Manager

Basically: if it lands in the inbox, I made sure it worked. 1) Litero AI (B2C AI startup, freelance): Ongoing email marketing consultancy — strategy, copywriting, and lifecycle optimisation. 2) EdTech client (150K+ users, NDA): Designed cold email infrastructure across 3 isolated sending domains; 4-week warmup; achieved 30% open rate, 8% reply rate, 0% spam complaints. 3) E-commerce client (200K+ customers, NDA): RFM segmentation, cart abandonment series, and reactivation program recovered $35K/month in lost revenue; email-attributed revenue +28%.

Email Marketing Manager

Basically: I made email behave at scale. Owned full email operation — lifecycle strategy, deliverability infrastructure, compliance, and MarTech systems, including proactive tech automations with no dev help. Grew email as a channel from underperforming (high spam rate, low engagement) to a reliable acquisition and retention driver.

Middle Email Marketing Manager

Product Manager & Email Marketing

Basically: AI-powered translation, done right. Building an AI-powered translation workflow SaaS for professional translators and localization teams.

Co-Founder

Co-founder of Transept. Came into AI as a prompt engineer, then product and lifecycle marketing.

Know about Mariia Ivakhnenko's work experience, education, bootcamps, certifications, and much more. Mariia Ivakhnenko