Creating Your Strategic Marketing Plan

Social Selling with LinkedIn

Digital Transformation

How to Think Strategically

Social Media Marketing

Inbound Marketing

Content Marketing

B2B Marketing Foundations

Video Strategies for High Engagement

Google Analytics 4 (GA4) Essential Training

Pre Degree

Bachelor’s Degree

Master's degree

Market Intelligence

Established the Market Intelligence function- including the processes and set up to gather relevant market information from all necessary sources- including market growth, major developments etc.

Established the Competitive Intelligence function- including the processes and set up to gather relevant and strategic information regarding the competition, their strategies, new players and their strategic moves.

Analyzed and interpreted information on competitor intelligence- including competitors’ activities, value propositions, market relationships etc.

Developed reports including interpretations and observations from market developments and trends.

Provided support to top management and other relevant teams with their strategic initiatives.

Market Research

Reviewed, Designed and scoped all research projects to align with it any new market direction and development

Continuously analysed and interpreted research on customer perceptions of our image and performan

Assistant Manager- Market Intelligence

Leading the marketing function for a global impact investment firm, I oversaw strategic initiatives across multiple brands focused on financial inclusion, clean energy, affordable housing, and philanthropic impact. My role spanned digital marketing, content strategy, brand positioning, and stakeholder engagement across diverse markets.

Key Responsibilities:

✔ Spearheaded multi-channel marketing campaigns to support fundraising, investor relations, and portfolio companies.
✔ Managed brand strategy and thought leadership for a financial services platform offering Shariah-compliant home financing solutions.
✔ Drove awareness and engagement for an ESG-focused investment platform supporting early-stage impact enterprises.
✔ Led marketing and communications for a philanthropic foundation dedicated to scaling impact through grants and strategic partnerships.
✔ Enhanced digital presence through SEO, content marketing, and paid media strategies to drive lead generation and audience engagement

Vice President - Marketing | Impact Investing | Sustainable Finance

Led the Marketing team that was involved in building brand MK for 3.5 years.

Led major milestone projects like website revamp, building a social media presence, content marketing engine, Real Time with MK livestreaming show and podcast, and more.

Successfully created a lead generation engine that could deliver MQLs, growing 100% YoY.

Managed to get press coverage and awards for the brand in Business Process Outsourcing space organically.

Built a marketing team of dreamers and doers who believed in "doing things".

Senior Marketing Manager

Led the team building the brand IRIS CARBON®.

Revamped the brand identity for the product - via new website, collaterals, and digital presence.

Built a high-performance content marketing program that delivered thought leadership content for the brand.

Developed an inbound lead generation engine that delivered 100% increase in inbound inquiries for various products.

Revamped corporate website working with key stakeholders.

Launched lead generation campaigns delivering immense impact and deliverables.

Conceptualized and delivered innovative campaigns and programs to boost brand visibility and community building.

As a Marketing Consultant, I worked with some of the leading brands (especially startups) who wanted to kickstart their Marketing efforts.

Worked with brands like Hashboosh, Lintel Bank, Trustpool etc. and helped them build their online presence.

Introduced the leadership teams of several startups and SMBs to Thrifty Marketing techniques and tactics.

Marketing Consultant

Sharing thought leadership on Content, Social, Inbound Marketing, and more.

Contributing Writer

Handled marketing and business analytics of Bioprocess Division of Life sciences leader

Conducted business analysis and provided insights for meeting business objectives

Tracked drug projects and studied the win-loss analysis of company compared to competition

Tracked competition share of market and finding out trends

Handled a major database of the client which handles confidential and crucial data

Performed Market Entry Assessments for new launches of products and services

Competitive Intelligence Studies

Market Research Studies and Consulting

Price Benchmarking Studies

Newsletter campaigns as per client/ market requirements

Market Landscape studies

Assistant Manager- Healthcare Analytics

Led the  Marketing function at Nabler, The Digital Analytics Company.

Handled the rebranding of the brand successfully.

Kickstarted content marketing program for the brand with good success.

Revamped the whole website to align with the brand vision and mission.

The CMI Mentorship Program is a free program to advance the practice of content marketing and create a community united by their desire to:

- Accelerate marketing thought leadership
- Help fellow marketers succeed
- Create a more inclusive future in the industry

Mentor

Prepared and analyzed marketing plan with proper data inputs, in consultation with Product Managers, Sales Managers, and the CEO

Segmentation and management of customer data from CRM system and to create targeted databases for e-mail direct marketing and maintaining the database accurately.

Provided support to Product Managers in arranging competition data, USP of the products, customer propositions etc and educating branch sales teams

Managed Marketing Campaigns as per the Marketing Plan, analyzing the results of the campaigns.

Coordination with the design team for advertisements, banners etc, as and when required

Analyzed and reported on Marketing activities to provide insight to Sales and Marketing Program effectiveness

Planned, coordinated and implemented effective promotional campaigns

Coordinated with vendors for outsourcing activities like Market Research, Customer Surveys etc.

Coordinated with Product Managers and Branch Heads in ensuring product catalogs, brochures and

Marketing Executive

The Thrifty Labs is a suite of marketing tools and services built for B2B founders who are done overpaying for results they could get smarter and cheaper.

Most marketing tools are built for enterprises with bloated budgets and dedicated teams. The Thrifty Labs is built for the founder doing it themselves - or with a lean crew - who needs things that actually work, without the agency markup or the enterprise price tag.

Every product under The Thrifty Labs is designed around one principle: maximum output, minimum spend.

What we build:
Forge - An AI LinkedIn content tool that writes in your voice. Posts, hooks, repurposed content, scheduling and analytics - built specifically for B2B founders who need to show up consistently without hiring a content team. Starts at $17/month.

MondayDrops - Every Monday, you get a full week of content delivered to your inbox: LinkedIn posts, email newsletter, outreach DMs, a Twitter thread and a blog post outline - all written in your voice. First drop

Founder

The Thrifty Marketer is a done-for-you marketing service built for US small business owners who are great at running their business but don't have the time, team, or budget to market it consistently.

Most small business owners know they need to show up online — on social media, in Google search results, in their customers' inboxes. What they don't have is the bandwidth to make it happen week after week, month after month, without it falling through the cracks.

That's the gap The Thrifty Marketer fills.

Every month I handle the content, the posting, the optimisation, and the sales materials — so business owners can stay focused on what they actually built their business to do.

What we do:
→ Done-for-You Social — social media, Google Business, and email newsletters managed monthly
→ Done-for-You Content — blog posts, eBooks, brochures, case studies, press releases, and event content
→ Done-for-You SEO — local search rankings, citations, review generation, and monthly reporting
→ Done

• Liaised and built relationships with a range of stakeholders, eg customers and colleagues,
• Maintained and built contacts with the media
• Managed the production and effective distribution of marketing collaterals,
• Maintained and updated mailing databases,
• Organized and attended events and exhibitions,
• Carried out market research and customer surveys to assess demand, brand positioning and awareness,
• Evaluated marketing campaigns,
• Monitored competitor activity and analyzing pricing positions,
• Contributes to long-term marketing plans and strategies,
• Managed budgets and supported the marketing manager and other colleagues

Marketing Assistant- Lifesciences

Founder @ Narrative Ops | B2B SaaS Positioning & Pipeline Conversion Specialist

What We Do
Most B2B SaaS companies have solid products but broken positioning. Weak messaging. Confused narratives. That kills your pipeline.

Narrative Ops fixes that. We help companies get crystal clear on their positioning, then weaponize it across sales, marketing, and customer success.

Who We Serve
B2B SaaS companies with $1M-$20M ARR ready to accelerate growth. Companies tired of generic positioning. Founders and CMOs who know positioning is the foundation—not an afterthought.

Our Services
• Positioning Intelligence Sprint: Deep-dive competitive positioning and messaging clarity
• Pipeline Quickstart: Convert more qualified leads without bigger budgets
• Website Conversion Surgery: Reposition and redesign your site for higher conversion
• Sales Enablement Pack: Arm your sales team with positioning that closes deals
• Founder Narrative Engine: Craft your personal narrative as a positioning asset
• O

I spent 20 years building brands, generating pipelines, and writing narratives for companies across B2B SaaS, RegTech, fintech, and impact finance. I supported a $300M+ capital raise, built marketing functions from scratch, and generated 5,000+ qualified leads a year for businesses I believed in.

Then I decided to do it for myself.

In early 2026 I went independent - not because I had it all figured out, but because I didn't want to wait until I did. Now I run four parallel ventures, all built around one belief: that the best founders build sharper businesses and happier lives. Not one or the other.

Narrative Ops helps B2B SaaS founders fix the exact point where their messaging breaks down. Fixed-scope diagnostic sprints - starting with the $399 Deep Teardown - that deliver real pipeline assets, not strategy decks.

The Thrifty Marketer is done-for-you marketing and strategic consulting for founders and small businesses who need real results without agency prices. From a $75 Clarity 

Vivek Nair

Vivek Nair is a B2B marketer turned founder. He builds Forge and runs Narrative Ops, a productized B2B marketing agency.