Psychology of interaction Design: The Ultimate Guide

Journey Mapping

AgilePM® v3 Foundation

Bachelor of Arts - BA

Built prototypes in Axure and Balsamiq, then translated them into PSD mock-ups.

Customised Twitter Bootstrap Framework using Grunt.js and Node.js.

Integrated front-end code and partials into SharePoint CMS.

Supported projects across front-end from conception to release.

Built control components using the Angular.js framework.

Senior Front End Developer & UI Designer  - (Contractor)

Front End Developer  - (Contractor)

Built and scaled the design operating model for a 39-person organisation, replacing ad hoc delivery with documented standards that cut delivery costs 30%.

Drove cross-functional program delivery across Product, Engineering, and Design, mapping dependencies to keep distributed teams aligned and unblock stalled work.

Integrated AI into core design and review workflows, building reusable tools and playbooks that became the team's default mode and shortened production cycles.

Defined the KPI and OKR framework linking design output to product performance, giving leadership the analysis to reallocate resources against measured impact.

Took design operations from 0 to 1 in an ambiguous global structure, establishing the rituals and tooling that let the function scale without added headcount.

Built data-driven UX standards and a shared component system adopted across all international teams, cutting design defects and rework at handover.

Director in Design & Staff Design Program Manager

Established the in-house UX function, removing agency dependency and cost.

Introduced design libraries and style guides, the first UI standardisation at the company.

Embedded design into Agile sprints, cutting design-to-code handoff friction.

Drove UX and UI testing into the sprint cycle, catching defects before release.

Adopted Angular Material as a component foundation, speeding UI build.

Partnered cross-functionally on MVP scope and wireframes, aligning design and product.

Senior UX & UI Developer

Delivered responsive front-end builds across high-traffic comparison pages.

Translated design mock-ups into pixel-perfect HTML and CSS at scale.

Improved page load performance through optimised markup and assets.

Collaborated with product and design teams to ship A/B test variants.

Maintained cross-browser consistency across core user journeys.

Led a 14-person EMEA design team through organisational transformation, developing four designers into senior roles and cutting new-designer ramp time.

Drove change adoption across product teams in a regulated environment, embedding UX strategy into business objective planning and shortening approval cycles.

Architected a scalable design system and its governance, standardising component delivery and accelerating output across teams that shared no reporting lines.

Built structured review gates that cut user-reported bugs 50% and support tickets 30%, holding quality accountability without adding bureaucracy.

Defined the KPI and OKR framework linking design output to product performance, giving leadership the evidence to fund a measurement-driven culture.

Set the intake and prioritisation model for five product squads, replacing competing stakeholder demands with a single sequenced delivery pipeline.

Head of UX Design & Design Program Manager - EMEA

Led complete website redesign and rebranding initiative from concept through implementation.

Developed front-end architecture and visual design system for new web presence.

Collaborated with development team on technical implementation and content migration.

Established new brand guidelines and design standards across digital properties.

Delivered launch-ready site on schedule, aligning stakeholders across design and engineering.

Web Designer  - (Contractor)

Designed weekly email campaigns and promotions tailored to consumer behaviour.

Introduced Emailvision system to deliver dynamic content across customer segments.

Ran A/B test campaigns and reported performance data directly to the CEO.

Redesigned company website and managed front-end delivery via subcontractors.

Produced banner and MPU adverts for affiliate marketing and business development.

UI Developer & Email Marketing Executive  - (Contractor)

Mapped features and sprint goals by prioritising backlog with squad teams.

Customised Gulp task runner for front-end production.

Delivered pixel-perfect PSD to HTML implementation.

Built controllers and directives matching design team requirements.

Refactored bespoke factory methods to strengthen application performance.

Senior UI Developer / Frontend Engineer - (Contractor)

Led UX strategy aligned to business goals, embedding design into product decisions and shifting it upstream of build.

Built a research-led decision framework that cut low-value work 40%, focusing teams on higher-impact product effort.

Established UX standards that reduced UI technical debt and slowed the rate of new inconsistency entering the product.

Managed and mentored designers, advancing two into senior roles and building lasting delivery depth into the team.

Drove cross-functional delivery of user journeys across the digital product portfolio, tightening release-to-release consistency.

Defined data-led UX measurement that increased conversions 14% and established engagement and retention as tracked metrics.

Lead Product Designer & DesignOps

Redesigned company website with focus on improved user experience and visual hierarchy.

Created conversion-optimised landing pages for marketing campaigns and product launches.

Designed web graphics, banners, and visual assets for digital channels.

Collaborated with senior designers on site architecture and interface design.

Maintained website updates and implemented design revisions based on stakeholder feedback.

Junior Web Designer - (Contractor)

Built bespoke CMS to manage localisation and campaign landing pages.

Localised Let's-Play site into 20 languages with styling for complex character sets.

Introduced Adobe Test & Target for dynamic, content-driven pages.

Ran user acceptance tests and cross-browser compatibility checks.

Analysed e-commerce testing scenarios to inform development priorities.

UI Designer & Developer  - (Contractor)

Redesigned company website and corporate branding materials.

Implemented database-driven email marketing system.

Produced all print collateral including brochures, menus, signage, and promotional materials.

Maintained brand consistency across guest-facing and internal communications.

Designed advertising campaigns for seasonal promotions and event

Graphics & Web Manager  - (Contractor)

Founded a design operations consultancy helping scaling design teams establish metrics and operating systems.

Help companies test and adopt AI into design and engineering workflows, shortening delivery cycles.

Build KPI and OKR frameworks that give leadership a clear line from design work to business outcomes.

Run a design podcast (71K listeners), surfacing the operating problems design teams hit at scale.

Founder

Design Leader

Know about Naresh Shan's work experience, education, bootcamps, certifications, and much more. Naresh Shan