Nils Westgårdh

Nexus is an AI-powered digital trading card game in early development. In Nexus players will be able to make playable custom cards.

I founded Semble, a startup building a community and talent marketplace for the game industry. I recruited the founding team, raised funding, and did everything related to running the startup but code. My responsibilities included: product design, marketing, go-to-market strategy, investor relations, customer relations, product management, project management, and more. I have manually recruited 1,500 users, sent over 5,000 cold messages, and spoken to hundreds of users.

I provided freelance marketing strategy and advertising creative to clients in Sweden, Europe, and the US, working with: a fintech unicorn, a top streaming-service, one of the world's biggest gaming companies, and a household name car company.

As part of the Integrated Marketing Team my responsibilities included developing creative marketing and advertising campaign concepts for Lyft. These campaigns spanned any media, depending on need, and can either have national or local coverage. I worked directly with vendors such as production companies, illustrators, and film directors depending on the campaign. I also worked with partner brands (such as Netflix and Taco Bell) to develop joint marketing campaigns and content. Most recently I worked on a campaign to present Lyft as a great transportation alternative on New Year's Eve, in an effort to combat drunk driving.