Bachelor's degree

•Successfully launched and scaled LUNA, achieving 2M users, 350K MAU, and 70K DAU.

•Conducted extensive primary and secondary market research to identify opportunities in the women’s health sector.

•Designed and executed a comprehensive go-to-market strategy, defined key performance indicators (KPIs), and tracked metrics to optimize the user journey.

•Led the launch of Luna Clinic, a doctor consultation platform with 100 doctors and specialists onboard, enhancing access to professional healthcare.

•Created a vibrant community feature in the app, facilitating over 3 million user interactions and fostering peer-to-peer support.

•Broke cultural taboos around women’s health by crafting inclusive, culturally sensitive content and features tailored to underserved audiences.

Product Director - Luna

•Co-founded KARAFS, a leading nutrition and fitness mobile app, and scaled it to over 7 million users worldwide.

•Spearheaded the creation of engaging campaigns and challenges, such as the No Added Sugar Campaign and Low Carb Challenge, driving widespread participation and positively influencing user lifestyles.

•Expanded KARAFS' Instagram presence to 700K+ followers through impactful content creation and strategic campaigns.

•Established long-term partnerships with health influencers, enhancing brand visibility and user engagement.

•Created and managed a content calendar to ensure consistent, high-quality content across all channels.

•Played a pivotal role in shaping KARAFS’ content strategy, contributing to marketing campaigns, social media growth, product development, and user engagement initiatives.

•Inspired and motivated a cross-functional team by fostering collaboration, encouraging creativity, and ensuring the alignment of goals with KARAFS' mission.

•Conducted market re

Co-Founder & Head of Content

CEO & Co-Founder

I am the co-founder of the app Shero, an application for women in all stages, from cycles to menopause.

Know about Niusha Fakhar's work experience, education, and much more. Niusha Fakhar