As the founding UX/UI Designer, I owned the end-to-end design process across a web app, mobile app, and marketing website for a blockchain-powered AgriTech platform that connects farmers directly with buyers.
From the ground up, I built a scalable design system with accessibility compliance at its core, ensuring the product could grow without sacrificing consistency or inclusivity.
Beyond pixels, I was embedded in the product's strategic layer — conducting user research, leading ideation sessions, and collaborating directly with the Product Owner to align design decisions with business goals.
I facilitated user testing with real farmers and buyers, translating field insights into validated design directions. The work culminated in investor-ready designs pitched to stakeholders, proving that thoughtful UX and business impact go hand in hand.
