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Founder | SpineRelief™

🚀 Built & Scaled a 5-Figure Ecom Brand in the Health & Wellness Space

SpineRelief™ was created to provide innovative, science-backed solutions for posture correction and back pain relief. Through strategic branding, performance marketing, and supply chain optimization, I scaled the brand from zero to consistent revenue using a direct-to-consumer model.

🔹 Key Wins:
	•	Launched and scaled the brand through Meta & TikTok Ads, leveraging data-driven marketing.
	•	Managed supplier relationships and streamlined fulfillment for global reach.
	•	Developed high-converting landing pages & CRO strategies for maximum profitability.
	•	Built a strong brand identity in a competitive wellness niche.

SpineRelief™ was more than just a business—it was a case study in scaling eCommerce brands effectively. Now, I apply these learnings to help other DTC brands achieve the same level of success.

Ecommerce Business Owner

During the COVID-19 pandemic, I built and scaled CoverUp Ltd, a direct-to-consumer brand specializing in masks. At its peak, the business generated $150K+ in sales, capitalizing on rapid market demand through strategic eCommerce and performance marketing.

As demand declined post-2023, I made the strategic decision to shut down the business, having successfully navigated a volatile market. This experience sharpened my skills in eCommerce growth, digital marketing, and adapting to shifting consumer behavior—lessons I now apply to scaling brands profitably.

As the Founder of Omniscaled, I oversee a software development and marketing agency that builds and sells custom automation tools, AI solutions, and SaaS products, while managing performance-driven ad campaigns for global brands.

Key Responsibilities & Achievements:
• Develop and sell proprietary software solutions that streamline business operations and enhance performance.
• Lead full-cycle software development projects, from concept to deployment, including AI integrations and SaaS platforms.
• Manage Meta, TikTok, and Google ad strategies to drive measurable growth for e-commerce and SaaS clients.
• Create marketing systems that improve lead generation, conversion rates, and long-term scalability.
• Direct a multidisciplinary team to deliver innovative software and marketing solutions that maximize ROI.

Kareem Drah

Founder of Omniscaled, helping ecommerce brands scale from early stage to eight figure growth with performance marketing