Came up with the idea and planned every feature
• Designed the app, the website and the brand
• Built and shipped the Mac and Windows apps, plus the browser extensions
• Handle releases, the Microsoft Store and browser extension stores
• Run marketing, content and customer support myself
People don’t remember file names. They remember what something was about, so search should work the way memory does.
• Privacy sells only when it’s simple to explain. “Your data never leaves your computer” works better than any technical detail.
• A clear website matters as much as the product. Copycats with better design can outsell you.
• Ship small updates often, but collect feedback and release fixes together so users aren’t flooded with updates.
• One app for both Mac and Windows means testing everything twice. Every feature has to work offline and without new permissions.
Launched Trailback on Mac and Windows (Microsoft Store)
• Browser extensions live on Chrome, Edge and Firefox, also working with
