Owned GTM strategy for IntelliToggle and DartStream — ICP architecture, positioning, outbound infrastructure, and channel strategy across Flutter/Dart developer and enterprise segments.
Built and ran outbound engine across Apollo, Smartlead, and Instantly — 94 campaigns, 5,900+ leads contacted, 29.6% average open rate.
Authored full GTM playbook covering positioning, ICP segmentation, objection handling, and 3-phase growth strategy — used as operating document across GTM execution.
Launched affiliate and partner programs via PromoteKit, commission structure, recruitment criteria, and onboarding workflows built from scratch.
Managed IntelliToggle product roadmap and backlog, translating strategy into sprint-ready stories in collaboration with engineering.
Audited landing pages and onboarding flows to reduce trial-to-paid conversion friction.
