DALF C2

Google Ads Search Certification

Google Analytics Individual Qualification

Master's Degree

Bachelor's Degree

• Directed paid advertisement campaigns of Gust & Powder on Facebook, Instagram, Twitter, Snapchat, Google, App stores, email marketing, lowered average CPA by 50% and grew user base by over 200%.
• Directed influencer marketing of Gust & Powder on Tiktok, Snapchat, and Instagram, including talent scouting, negotiation and collaboration with influencers for content creation and promotional videos.
• Performed daily operations, filing of 3 public financing, etc.

Intern Operation/Growth

• Collected data, sorted and analyzed with office software, prepared the results in reports for the reference of project leaders
• Authored weekly reports, coordinated with co-workers and business partners to instigate customers’ and clients’ satisfactory levels
• Led marketing researches in the automobile industry

Project Intern

• Developed and renovated packaging of 50+ products liaising creative agencies, labs, consumer intelligence, local marketing and local industry, 12 of which are already launched in 2020, 30+ to be launched in 2021.
• Developed product formula with labs in correspondence with concept design to launch 2 new product lines.
• Led analysis of 5 market trends, 4 competitor new launches and accomplished 5 market studies to devise 15 initiatives of product development and activation, 3 of which were introduced to regional offices.
• Prepared with consumer tests (i.e. concept tests, quali tests) of 3 new launches and meetings.

Assistent Project Manager in Development Marketing International @ L'Oreal Men Expert

• Managed marketing agency relationships for content creation through influencers, 4 videos on YouTube and Tiktok were put into production within 1 month
• Co-managed strategic partnership for project growth, including partnerships with wallet providers, web3 gaming platforms, NFT marketplaces, and web3 digital wearable brands, from strategy design, partner vertical prioritization, to outreach and interest generation. 
• Co-led project collaborations for user acquisition, 8 collaboration opportunities were generated over 1 month
• Led content writing to communicate project milestones towards the community, including project vision, blockchain selection, partnership announcement, etc. 
• Co-directed various growth initiatives including micro-influencer strategy, tweetdeck whale strategy, fan art initiatives, and community merch strategy.

Growth Manager @Web3 Projects

Digital art gallery and house of culture, located right in the 3rd arrondissement, the vibrant fashion and contemporary art district of Paris. A "house of culture" signifies a dynamic environment where people interact, learn, and create. ArtVerse hosts artist talks, roundtables, workshops, events and more.

More info: https://linktr.ee/artverse.paris

Communications and PR

• Led Verse Go-to-market, through lead qualification, creator outreach and interest generation, 500+ content creators (up to 200k followers on twitch) acquired cost-effectively within 4 months at monthly budget of $3k
• Managed 40+ advertising campaigns across Instagram, Twitter, Google Ads, AppLovin, Tiktok, Snapchat, and email, at monthly budget of $45k and with average cost per acquisition at $0.6
• Co-directed Powder Heroes NFT partnership program, through lead generation and licensing conversion among talent agencies, individual streamers, and blockchain gaming studios. 50 streamers and 4 game studios licensed within 2 months. 
• Led NFT marketing through cross-promotions with blockchain gaming projects, co-organization of community events, hosting of weekly twitter spaces, attendance at gaming / NFT conferences. Scaled up Powder Heroes NFT community from 0 to 14+k within 2 months. 
• Led app store content planning and performance optimization

Growth Specialist

www.nfcsummit.com

Non Fungible Conference, Stablecoin Day, Prediction Markets, Kawaii Summit, Agents vs Agents Hackathon.. 

June 4-6, Lisbon, Portugal

Marketing

• Managed 2 performance assessment projects to evaluate 500+ employees, from project design to negotiation of contract with vendors, from budgeting to coordination with colleagues from various business departments, and identified 40 top performers. 
• Supported projects of the supervisors in cost breakdown, HR analytic, draft email invitation, draft reports and so on

HR APAC Talent Management intern

• Led 3 marketing researches by interviewing customers of 4 different age ranges, in different social contexts and collecting data from social media and professional football clubs.
• Executed launch of over 60 seasonal products and organization of World Cup campaigns and CR7 China Tour, to amplify impact of football in China and reach out to a larger customer base.
• Executed marketing routines such as ordering products, making payments, coordination with vendors.

Football Category Branding Intern

DeepTech, Blockchain, AI.
PyratzLabs invests financial and human capital, building alongside founders from concept to market.

In an increasingly competitive market, pragmatic tech entrepreneurs are looking for much more than sleeping investors. We believe in a “hands-on” investor approach to help founders grow both their experience and company faster.

→ 40+ companies built across DeFi, AI, infrastructure, and tokenization
→ $100M+ raised collectively across the portfolio
→ Backed by EU, US & ASIAN investors
→ Launched "Artificial Lab", a 30 AI agent team that mirrors the Pyratz team & workflow

Head of Growth

Growth AI and Web3 @PyratzLabs

Know about Peiyao Qiu's work experience, education, bootcamps, certifications, and much more. Peiyao Qiu