Distributed across Tesco's Welwyn Garden City HQ and London digital hub, on the Customer Experience leadership team, led the Transactions and Fulfilment design squad (~5+ designers) responsible for the digital experience, primarily online but spanning in-store, across all Tesco-owned commerce and fulfilment, including grocery, Tesco Direct and Clubcard.

UX Design Lead & Manager

Based in Zurich, led a group-level UX function of ~15 across research, design and writing, serving Group and all divisions globally including EMEA, APAC and the AMER.

Founding Head of UX Research & Design

Based in London, working with Seattle, led the UX team (design, research, pgm, and engineering) within Amazon Creative Services, responsible for product design and innovation across Amazon's global retail websites.

Senior UX Design Lead & Manager

Guest Lecturer, Chair of Cognitive Science

Product management and service design leadership within the GDS transformation programme at HMRC, functionally leading a ~14-person cross-functional squad (user research, UX design, writing, front-end engineering, scrum and two business analysts operating as product managers) delivering a world-first digital inheritance tax service through to public beta. Owned vision, roadmap and backlog across a complex multi-actor service spanning executors, administrators, agents and trustees, and established BPMN and service blueprinting as stakeholder standards. Contributed hands-on to the sensitive user research, conducting contextual interviews with personal representatives across the UK, then testing the proposed service journeys with them. On record early flagging the workstream’s exceptional complexity and risk relative to the wider programme.

Product Manager (Equiv. Group Product Manager)

Led discovery for a B2B e-commerce and case-management program for ACE Group (later Chubb), designing on an early release of the Mendix low-code platform and feeding capability requirements back to Mendix. Ran the underwriter research hands-on

UX Lead (Equiv. to Staff UX Designer IC)

Led three designers across research, strategy and design for Project Sparta, a no-code platform letting customers design their own contract creation and management workflows.

UX Lead (Equiv. to Senior Staff UX Designer IC)

Designed and led prototype testing with traders on the trading floor for a next-generation HTML5 single dealer platform. Led concept work projected to deliver over $15M a year in efficiency gains.

Lead UX Architect (Equiv. to Staff UX Designer IC)

Led the redesign of ShopperCentre, including the user research. Mastercard later named the shopper analytics platform as central to its acquisition of 5one.

Based in Zurich, managed up to 8 designers and led up to 30 cross-discipline UX project team members (design, research and writing) across Zurich, New York, San Francisco and Mountain View. Responsible for design from strategy through to shipping and optimising product on a ~$15bn YouTube Ads video advertising campaign portfolio and the underlying video ads platform serving Google's other platforms, across a large, matrixed global organisation.

UX Manager

Experience Design & Product Leader. Ex-Google, Amazon. Leading teams that deliver innovative product experiences.

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