Sustainable UX Design

UX Deep Dive: Usability Testing

How to Research and Write Using Generative AI Tools

Design Thinking: Understanding the Process

Painted the walls of a village school in Ahmedabad, India for the underpriviledged children. Incorporated the children as well and took their opinions and responses into the painting process.

Painter

B.Des (Hons.)

Currently working on it, will share soon!

UX Design Intern

• Spearheaded the end-to-end redesign of Wooziee’s website and mobile applications as the sole UI/UX designer, redesigning onboarding and core user journeys to reduce friction and clarify value propositions, resulting in 100+ new customers acquired post redesign.

• Designed and implemented a scalable design system with reusable components, improving cross-team workflows and handoffs, and driving a 100% increase in operational efficiency with faster iteration cycles.

• Redefined the brand color palette, typography, and visual language, ensuring consistency across all digital touchpoints and strengthening brand perception, trust, and market credibility.

• Optimized conversion-focused layouts, CTAs, and UX clarity, enabling smoother decision-making, initiating stable revenue flow, and elevating Wooziee from a functional product to a polished, scalable, market-ready platform.

UI/UX Design Intern

• Owned end-to-end design leadership for the Atishbazi Kit packaging, crafting a culturally resonant Diwali experience that contributed to 1 lakh+ sales across India.

• Contributed significantly to the rebranding and packaging redesign of Mynd & Bloom, aimed at expanding audience reach and strengthening visual storytelling.

• Collaborated with design studios and UI/UX interns to develop cohesive visual assets for social media and website platforms.

Packaging & Product Design Intern

UI/UX Design Apprentice

Hi, I'm Pooja! I am a UI/UX & AI Product Designer who loves solving complex problems with clean, user-centric design.

Know about Pooja Balaji's work experience, education, bootcamps, certifications, and much more. Pooja Balaji