Design and Strategy
Creating bridges between interactions and humans 
@Apple @Shippo @Opendoor

Portfolio

Contributed to new products launch in the 0-1 space. End-to-end design cycle.

Oversee end-to-end design cycle. Influence scaling of business through design

Trailblazing UX efforts on www.appdynamics.com. Leading design, research and strategy. Recent website relaunch has seen an average of 10% increase in sessions, page views, and 20% decrease in bounce rate within a month. Educate the value of UX department wide via design thinking workshops and lunch n learns. Influence senior leadership via actionable insights driving clear outcomes.

Define MVP and feature roadmap with the Head of Product 
Gather user feedback
Collaborate with sales and marketing teams on strategy
Write user stories and use cases in JIRA
Collaboration with development

DM me for portfolio.

Search & View Item Pages for desktop, mobile web and iOS app.

Mastermind behind the UI/UX vision of Dreamforce App- Web, IOS, Android, Apple Watch

Salesforce Store

Help and Training Mobile App- 1.5 weeks from design to development to meet Dreamforce release.

Working with Startups in spaces such as advertisement technology, B2B, education technology, energy, consumer products and search engines:

BrandingBigData
Sixty.me
QuikiTech
Bay Efficiency
Betabrand

Responsibilities include brainstorming, wireframing, high fidelity mock ups.

Prisca Pan • Senior UX Designer at Apple • Peerlist Profile

We built a tool to scrape occupancy and price data from Airbnb to find which post codes provide the optimal return for investment properties that are purchased to rent out on Airbnb.

Startup Weekend San Francisco Big Data

Betabrand needed a better website, not only to promote their brand, but also improving their shopping experience. My job was to reorganize their website, present their products to users in a clear and easy-to-find manner, as well as redevel

Betabrand

We were initially tasked with creating a "TurboTax" tool for Bay Efficiency, an energy auditing company. The project took an unexpected twist, and went down a tortuous path in a short 2.5 weeks. 


Prisca Pan

Design and Strategy Creating bridges between interactions and humans @Apple @Shippo @Opendoor