Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

The Design of Everyday Things

This book summary and analysis is created for individuals who want to extract the essential contents and are too busy to go through the full version. This book is not intended to replace the original book. Instead, we highly encourage you to buy the full version. In The Subtle Art of Not Giving a F*ck, blogger-turned-life-coach Mark Manson offers us his no-sugarcoat take on self-improvement. With refreshing insight accompanied by some degree of profanity, The Subtle Art of Not Giving a F*ck provides us the raw and honest truth behind positive thinking and aversion to pain and failure. We must learn to recognize our limitations, accept our flaws, and welcome our fears in order to lead grounded yet fulfilling lives. It's time to stop making lemonades out of life's lemons. The Subtle Art of Not Giving a F*ck cuts through the crap and tells you like it is: there is more success in caring less. Wait no more, take action and get this book now!

THE SUBTLE ART OF NOT GIVING A F*CK - Summarized for Busy People

The best-selling author and producer of The Secret offers inspiring quotes and affirmations to encourage personal journaling and reflection on gratitude and abundance, equipping individuals with a powerful tool to transform their lives and experience more joy. 500,000 first printing. $250,000 ad/promo.

The Secret Gratitude Book

Who Moved My Cheese by Spencer Johnson | Key Takeaways, Analysis & Review Preview: A group of old school friends meet to catch up. They end up discussing the unexpected, unforeseen changes to their lives and one friend offers to tell a story about adapting to change. The story he tells involves four characters, two mice named Sniff and Scurry, and two “Littlepeople” named Hem and Haw. All of them are in a maze, looking for cheese, which they need to survive. For the “Littlepeople,” cheese also has a larger, metaphysical connotation in the sense that it also makes them happy—their Cheese is thus spelled with a capital C… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread of Who Moved My Cheese: · Overview of the book · Important People · Key Takeaways · Analysis of Key Takeaways

Who Moved My Cheese

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

The Psychology of Money

Priyasaramesh Ramesh

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