Data Analyst Nano Degree

Front-End Web Development

UX Research & Strategy

Computational Thinking for Problem Solving

User Experience Research and Design Specialization by University of Michigan 

Machine Learning Specialization

Managing Big Data with MySQL

Data Visualization and Communication with Tableau

Bachelor of Science (BS) in Economics

• Analyzed product usage data to create forecasts and strategic plans for business leaders to drive product adoption.
• Led the development of KPI dashboards and optimized user experience for internal BI products.
• Set annual KPI targets and identify usage trends to inform Product, Marketing, and Strategy teams.
• Perform ad hoc big data management and analysis to maintain data integrity.

Business Intelligence Manager

• Led the development of features that utilized AI-enabled Adobe APIs to automate large-scale content production.
• Created user journey dashboards to identify and address product usage gaps.
• Synthesized user research and customer feedback to guide potential feature development.

Product Manager

• Managed campaign processes for $60M programmatic advertising revenue via Adobe's demand-side platform (DSP).
• Analyzed and identified trends in performance data to drive KPI optimization strategies.
• Conducted A/B tests for marketing campaigns to find the right mix of behavioral and contextual targeting methods.

Campaign Manager

Business Intelligence Analyst

June 2015 - August 2015
• Conducted competitive analysis with Product Management team to identify new platform features and services
• Maintained online presence through social media and company blog with product updates and industry articles

July 2014 - August 2014
• Worked directly with the CEO on market research for business expansion in South Korea 
• Developed inside sales processes with the Sales and Operations team on Salesforce
• Conducted research on industries with potential clients and built company contact lists for Sales team

Summer Intern

Sergeant

• Manage the development of analytics and attribution products for Adobe’s B2B marketing automation solutions. 
• Partner with Engineering teams to identify, communicate, and drive product issues to resolution.
• Foster cross-functional collaboration with UX and Solution Consultant teams to gather and prioritize feature requests and customer feedback, translating insights into product enhancements that drive customer satisfaction and business growth.

Brian Shin

Product at Adobe