Executive PG program in Data Science - Data Toolkit Course

Data Science - Python Bootcamp

Student

B.A. (H) Business Economics

Marketing Manager

Product Marketing Manager

Customer Lifecycle Marketing 
–  Built & mapped the customer journey for the lending products – Drafty and Lending Stream. Optimized the funnel by improving the customer lifecycle (onboarding, education, retention, loyalty and collection) via the right messaging and channel resulting in an overall 15% increase in monthly returning loan volumes & LTV
–  Rolled out automation workflows & provided visibility to stakeholders on retention marketing performance and collaborated with different functions (Content, DevOps, Product, UI/UX, Compliance and Engineering) in India & the UK for other high-visibility promotional efforts
–  Streamlined email personalization, push automation, segmentation, and delivery processes and reduced the time to launch for new campaigns by 50% using the modular email approach
–  Performed A/B tests and tested funnel optimizations using insights from Hotjar, customer calls & CSAT surveys that led to increased revenue per customer & net promoter score

Senior Analyst - Retention Marketing 

Brand Refresh & Re-positioning
–  Spearheaded the Deloitte brand refresh exercise for the Indian entity across 14 locations. Customised and activated the print & digital assets for web, imagery, iconography, UI/UX, social and office spaces.
–  Ensured adoption of new brand guidelines, including leading a global training program for all service lines in India

Promotion and campaigns 
–  Designed & managed 50+ multi-channel marketing campaigns including Deloitte Tech fast 50, Human Capital Trends, SingularityU India Summit 2017, Tax budget & WEF India Summit. Analyzed metrics to optimize messaging, increasing campaign engagement by 17% cumulatively on earned, paid and owned media

Senior Executive - Brand & Communications

–  Created a database of the companies operating in Indian highway development market on a BOT(Build, Operate, Transfer) & Public-Private partnership basis
–  Published a report on the market share of  the pre-existing and upcoming players. Performed competitive analysis and researched in propriety databases & some external databases 
–  Helped the business development team in creating RFP’s for upcoming tenders

Intern - Market Research

Founded while pursuing undergraduation, it was aimed at streamlining the process of designing, marketing and publishing creatives for small and medium sized business’ using an omnichannel approach. 
– Our services included brand identity design, visual prototyping, merchandising, web development and digital marketing.
– With over 40+ clients, in a span of 3 years we were able to achieve a total revenue of USD 15,000

Founder

Product Marketing @ Landbot | I talk Chatbots, No-code, SaaS & Product Growth

Know about Pulkit Narang's work experience, education, bootcamps, certifications, and much more. Pulkit Narang