Founded and developed Pure Local, an Australian Business Directory established in 2014 to help people discover and connect with local businesses across Australia. I oversee the ongoing development and operation of the Pure Local platform, including product development, PHP and MySQL development, search functionality, user experience, business listing management and customer review features.
My role also covers technical SEO, structured data, website performance, security, Cloudflare configuration and the continued improvement of the directory's visibility across search engines and online platforms. I work closely with the team on listing moderation, customer support and platform improvements while maintaining Pure Local's focus on accurate, useful Australian business information.
