Technical SEO and AI Search Essentials with Semrush

High School Diploma

Bachelor of Arts (B.A.)

Diploma in CS

Bachelor's degree

➤ Spearheaded digital growth initiatives, increasing mobile app installs by 40% through ASO, SEO, paid acquisition, and continuous conversion optimization.

➤ Executed integrated marketing campaigns across SEO, Google Ads, and Meta Ads with a strong focus on measurable ROI and digital analytics.

➤ Grew website traffic by 60% through content improvements and technical SEO, directly supporting broader performance marketing goals.

Digital Marketing Manager

➤ Led international SEO and digital analytics strategies to drive patient acquisition across Africa, North America, and Central Asia, managing international targeting, hreflang implementation, and high-intent medical search campaigns.

➤ Generated an average of 650+ qualified international leads per month by combining Google Ads (PPC) campaigns with data-driven SEO strategies, significantly improving customer acquisition.

➤ Leveraged Google Analytics 4 (GA4) and Google Search Console to analyze user behaviour, identify conversion opportunities, and optimize landing pages and marketing funnels for higher lead generation and conversion rates.

Head of SEO & Analytics

➤ Owned on-page, technical, and content SEO for UC Browser's News section — one of the highest-traffic mobile content surfaces in its category — across multiple international markets.

➤ Ran keyword research and competitive benchmarking that identified ranking opportunities, contributing to sustained organic traffic growth in a highly competitive news vertical.

SEO Specialist

➤ Improved website search visibility by 70% through technical SEO audits, site optimization, and content enhancements.

➤ Drove a 35% increase in organic app installs across 15+ mobile applications through integrated SEO, App Store Optimization (ASO), and conversion optimization strategies.

➤ Configured and monitored GA4 and digital analytics platforms to evaluate user behavior, guiding data-driven conversion rate optimization (CRO).

➤ Delivered actionable growth marketing recommendations that improved organic visibility and marketing ROI.

SEO Consultant

➤ Wrote and optimized 1,000+ SEO-driven articles and web pages aligned to keyword research and search intent, the foundation for the content-at-scale approach I still use today.

➤ Partnered with editorial and marketing teams to translate SEO strategy into publishable content, supporting consistent organic traffic growth.

SEO and Content Strategy

➤ Owned the end-to-end SEO, AEO, and GEO strategy, expanding organic visibility across traditional search engines and AI platforms while earning over 20,500 AI citations across ChatGPT, Claude, Perplexity, DeepSeek, Qwen, and Mistral.

➤ Increased organic traffic by 250% within six months by combining technical SEO, scalable content strategy, and data-driven conversion optimisation.

➤ Built and scaled a 550+ article knowledge hub, establishing strong topical authority across finance, AI, cryptocurrency, and blockchain while driving sustainable organic growth.

➤ Optimised site architecture, internal linking, metadata, and technical SEO to improve crawlability, user experience, and search rankings across the website.

➤ Earned high-authority organic mentions and backlinks from leading financial publications, including NASDAQ, Business Insider, Investing.com, and other industry-leading websites.

➤ Leveraged Google Analytics 4 (GA4) and Google Search Console to uncover growth opportunit

Ravi Ojha

SEO and AI Search Consultant