Software engineer building SaaS products, APIs, and backend systems. Currently building UrgencyKit.

Reon Fourie  • Peerlist

UrgencyKit helps marketers turn static email banners into live countdown images that work across major email clients.Most email clients do not support JavaScript, which means normal web-based countdown timers usually do not work inside emails. UrgencyKit solves this by rendering countdown timers as hosted images that can be embedded into almost any email platform using a standard image URL or HTML image tag.With UrgencyKit, marketers, ecommerce stores, creators, agencies, SaaS teams, webinar hosts, course creators, and newsletter publishers can upload an existing email banner, add a live countdown overlay, customize the timer style and position, publish the campaign, and copy a ready-to-use embed code.UrgencyKit supports static countdown images, animated GIF countdowns, evergreen timers, per-recipient deadlines, and platform-friendly email embeds. It is designed to work with tools such as Mailchimp, Klaviyo, Beehiiv, ConvertKit, HubSpot, Gmail, Outlook, Zoho Mail, and other email platforms that support external images.The platform is useful for flash sales, Black Friday campaigns, product launches, webinar reminders, course enrollment deadlines, event registrations, limited-time offers, cart recovery campaigns, newsletter promotions, SaaS trials, and other time-sensitive email campaigns.UrgencyKit also includes API access for paid plans, allowing developers, agencies, content management systems, ecommerce platforms, and internal marketing tools to create, update, publish, and manage countdown campaigns programmatically. This makes it possible to integrate dynamic countdown images directly into custom campaign systems, product launch workflows, and automated email pipelines.The goal of UrgencyKit is to make email countdown timers simple, reliable, and flexible. Instead of redesigning campaigns around generic countdown blocks, users can turn their existing email banners into live, dynamic countdown images that match their brand and work across major email clients.