Lead digital growth strategy, analytics, and conversion optimization for a multi-location emergency dental network. Since joining, supported 57% growth in new clinic locations while continuously enhancing and refining our market testing and digital launch SOPs to ensure scalable expansion and consistent market entry performance. Organic search and digital strategy initiatives have driven ~750K annual web sessions and ~640K new users, strengthening patient discovery and appointment acquisition across the network. Manage cross-channel campaigns while navigating patient attribution across complex marketing touchpoints in a HIPAA-compliant healthcare environment. Focused on improving search visibility, optimizing the digital patient journey, and translating performance data into scalable growth.
