Fundamentals of User Experience (UX)

Bachelor of Computer Applications

Class 10th

CBSE AISSCE (PCM+CS)

◉ Created impactful templates and designs.

Graphic Designer

◉ Build relationships with the campus community and gather feedback to provide insights and improve brand strategies

Campus Ambassador

◉ Worked on various freelance projects including brand logos, marketing caricatures, marketing graphics, email headers.

Freelance UI/Graphic Designer and Illustration Artist

◉ Worked as a UI/UX Designer at HiCollege, contributing to the design and development of a student networking platform aimed at fostering meaningful connections and collaboration among students.

◉ Designed UI screens, visual assets, and interface components, ensuring a user-friendly, engaging, and consistent experience across the platform.

◉ Collaborated closely with a fellow designer as a co-designer, participating in design discussions, ideation sessions, and iterative improvements to enhance the product experience.

◉ Contributed to designing a networking platform that enables students to connect for both professional opportunities and social interactions, helping them discover, engage with, and build meaningful relationships within their college community.

UI/UX Designer

◉ Designed visually engaging social media posts tailored for a Gen Z audience, creating content that resonated with students and drove higher engagement across platforms.

◉ Contributed creative marketing ideas and content strategies to improve reach, audience interaction, and brand relevance within the student community.

◉ Designed the HiCollege brand logo through extensive brainstorming, concept exploration, and iterative refinement, creating a bold, fun, and Gen Z-centric visual identity that reflected the platform's youthful, vibrant, and community-driven nature.

◉ Designed and structured note templates and educational resources for the HiCollege website, improving content accessibility and user experience. These resources supported peak exam-time demand and contributed to attracting over 100,000+ website visits during end-semester examination periods.

◉ Incorporated relatable memes, trend-driven creatives, and student-centric content to simplify information, enhance understandi

Marketing Graphic Designer

◉ Collaborated with Aavi Essence India on branding and visual identity design for attar and fragrance products, creating premium and aesthetically appealing bottle branding concepts.

◉ Designed engaging social media posts and carousel creatives to showcase products, communicate brand values, and increase audience engagement.

◉ Developed marketing visuals and promotional content that maintained a consistent brand identity across digital platforms.

◉ Created product-focused creatives highlighting fragrance collections, packaging details, and unique selling points to strengthen brand presence and customer appeal.

Visual Designer

◉ Worked with Drooling Delhi & NCR Now Media social handles, creating engaging posts, informative carousels, interactive stories, and highlights. Designed food-focused content for Drooling Delhi and curated Delhi-NCR lifestyle, local updates, and news-related content for NCR Now Media, enhancing audience engagement and strengthening brand presence across the region.

◉ Graphic Designer at ACE-VIPS
Contributed to the society's visual identity by designing promotional material, social media content, and event posters for hackathons and workshops.

◉ Collaborated with Various Teams
Worked closely with marketing team and content creators to align the visual aspects of various projects, ensuring society's theme and standards.

◉ Enhanced Branding and Outreach
Played a key role in boosting ACE-VIPS’s online presence by designing engaging content that resonated with the tech community.

Member

◉ Created social media posts to promote the event. ◉ Assisted in data collection efforts to support the mail sponsorship initiatives. ◉ Contributed to the aesthetics team to ensure a visually appealing atmosphere. ◉ Assisted with one-day marketing efforts to maximize event visibility.

Community Volunteer

◉ Designed clothing category covers and visual assets for the Flickd app, ensuring a cohesive and visually appealing user experience.

◉ Contributed to UX research, content placement optimization, and screen design improvements, helping enhance usability, navigation, and overall user engagement within the app.

◉ Created hiring posts, promotional banners, and marketing creatives to strengthen brand communication and audience engagement.

UI/UX & Graphic Designer

◉ Designed the newsletter for the VSIT department July-December 2024-25, focusing on color palettes, typography, and formatting to enhance readability and aesthetics.

Designer | VSIT Department

◉ Designed clothing category covers for the Flickd app, ensuring a visually appealing and cohesive look. ◉ Created hiring posts and banners to enhance brand communication and engagement.

◉ Created engaging templates, stories, and posts showcasing Delhi and NCR, enhancing local engagement and brand presence.

◉ Developed engaging story designs, templates, and social media posts for our society, enhancing brand visibility and audience engagement.

UI/UX, Branding & Graphic Design enthusiast.

Know about Riddhi Soni's work experience, education, bootcamps, certifications, and much more. Riddhi Soni