Inbound Certification

Co-Chair

Front End Web Development

Bachelor of Arts (B.A.)

Catalyst Management Program

Responsible for:
-Developing product strategy including value prop, positioning, messaging and go-to-market strategy for customers, customer-facing teammates, prospects, and sales
-Promoting new prospect engagement and increase retention of existing customers through development and distribution of high quality, engaging content across multiple social channels to generate awareness and drive leads down the funnel
-Building and deploying frameworks for distribution of influencer content across paid, owned and oversee management of internal influencer database
-Managing email production process end-to-end through campaign scheduling, segmentation, creative development, asset production, QA and post-deployment reporting and takeaways
-Develop and continuously iterate on customer growth channels and retention strategies while harnessing a combination of online, offline, and B2B partners to drive new business. 

Also focus on:
-Collaboration with Brand Marketing and Product partners to ensu

Director of Growth

Responsible for:
- Build, contribute content to, and deploy paid social media marketing campaigns.
- Choreograph direct sales email campaigns, including but not limited to weekly thought leadership and long-term drip campaigns.
-Co-lead A/B testing efforts increase click-through rates and funnel conversion. Tests range in scope from simple email subject lines to homepage design optimization.
- Co-manage team focused on developing marketing collateral including ebooks, case studies, infographics, product value calculators, as well as deploying digital marketing strategies on platforms such as Medium and Quora.
- Prepare and present weekly update to department heads and project leads on total marketing and business development efforts. 

Design and implemented long-term acquisition tools and strategies including:
- Buyer & audience personas
- Predictive lead scoring and prospect identification system
-​ PR Newswire account & all press releases
- Webinars

Manage client relationships incl

Project Management Associate

•	Improved social media impressions by 10% with formulation and management of social media content planning strategy for a list of 23 speakers across 13 distribution channels.

•	Coordinated with 14 sponsors to share branded Propeller ads and content across several distribution channels focusing on twitter 

Gained experience using various inbound marketing tools: 
• Google Keyword Planner
• Google Adwords
• HubSpot 
• Basic knowledge of HTML and CSS
• Basic knowledge of Screaming Frog SEO tool
• A strong understanding of the Inbound Methodology

Marketing Volunteer & Front End Web Developer

•	Experience working with both B2C and B2B clients 
•	Assisted with reorganization of digital marketing campaigns, including social media, one sheets,      Google AdWords, email campaigns, and SEO.
•       Assisted with merchandising campaigns for over 270 retail gas and convenience store locations.
•       Re-organized floor layout and pricing scheme for over 500 SKU's based on store footprint, past & future projected sales, and neighborhood influences.
•       Assisted with organization of 2012 SuperAmerica Softball Tournament to benefit Children's Miracle Network and Gillette Hospital. 
•	Researched, wrote, edited, and scheduled social content to help increase engagement and traffic rates to specific promotions and events 


Marketing Intern

Office Intern

•	Managed evidence cataloging for three multi-million-dollar legal cases.
•	Drafted, prepared and handled legal documents for over 10 major cases.
•	Drafted, prepared and published inbound content for firm’s website 

Marketing & Office Assistant, Front End Web Developer

• Internship with Fine Art startup. 
• Drafted, wrote and communicated daily, monthly, and quarterly reports to investors regarding sales, current projects, and marketing plans. 
•  Sourced, wrote and maintained active list of future potential investors and advisors.

Investor Relations Intern

<p>Responsible for:
-Define, communicate, execute on Go-To-Market strategy, including a clear definition of target customer segments, prioritization.
-Partner closely with product management team to relay customer insights that inform product roadmap decisions and strategy.
-Drive partner marketing launches, joint value propositions, differentiation, and positioning.
-Develop high-impact product and solution content to support and sell products/services e.g. product demos, presentations, brochures, whitepapers, web content/messaging, FAQs, etc.
-Master the key capabilities, differentiators, benefits and use cases for target customer segments. Develop and own product positioning, segmentation, messaging and compelling value proposition.-Identify growth opportunities across a portfolio of enterprise products, services and partner offerings to increase revenue.
-Build relationships with internal stakeholders and work cross-functionally to deliver quality customer solutions, organizational be</p>

Marketing Manager - Acquisition Strategy

Marketing Manager at DUST Identity

Know about Phil Rimmler's work experience, education, bootcamps, certifications, and much more. Phil Rimmler