CleverTap

Google Ads For Beginners

Retail Sales Associate

Product Analytics Micro-Certification (PAC)™

Create A Business Marketing Brand Kit Using Canva

The AI Sprint 2025

Tally

Volunteer

Master of Business Administration - MBA

Bachelor of Commerce - BCom

Sales And Marketing Intern

In my role as a Marketing Associate at 1K Kirana Bazaar, I spearheaded various initiatives to drive customer engagement and boost revenue.

• Increased click rates from 0.9% to 1.9% using personalized retention strategies across Push, WhatsApp & SMS. 
• Drove 90K additional impressions in 6 months via effective app merchandising campaign, boosting engagement. 
• Leveraged data-driven insights from Mixpanel to boost customer engagement by 30%. 
• Led app monetization strategy, generating ~₹5M in 6 months via ITC, HUL, P&G & Godrej partnerships. 
• Improved Google Play Store ranking from 130 to 90, increasing app visibility and downloads.

Marketing Associate

Internshala Student Partner

• Built Stupa's social media presence (Facebook, Instagram, YouTube), achieving 13K+ followers in 1 year. 
• Conducted market research & analytics, refining marketing strategies for lead generation. 
• Contributed to storytelling and content planning for audience engagement and outreach. 
• Assisted in Google & Facebook ads, enhancing brand awareness & lead acquisition in India, USA & Germany. 
• Built dashboards and reports to track engagement across digital touchpoints.

Marketing Analyst and Executive

Marketing Trainee

In my role at CARS24, I managed end-to-end campaign execution, led A/B testing to reduce marketing costs, and optimized event schemas for improved data accuracy and customer communication. 

• Spearheaded A/B testing to reduce marketing costs by ~ ₹8L per month.
• Managed communication budgets for optimal allocation across CRM campaigns.
• Led event schema optimization efforts for improved data accuracy.

Marketing Team Lead

Led user segmentation and behavioral analysis to personalize messaging, designed growth strategies for a 5% revenue increase, managed vendors for campaign execution, and collaborated cross-functionally.

• Conducted user segmentation and behavioral analysis to personalize messaging.
• Designed growth strategies and campaigns for a 5% revenue increase.
• Managed vendors for content localization and campaign execution.

Product Marketing Specialist

Hi, I’m Ritik. Check my portfolio here - https://ritik-arora-marketing-portfolio.lovable.app/

github

Know about Ritik Arora's work experience, education, bootcamps, certifications, and much more. Ritik Arora