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Master's degree, International Economic Relations

As Senior SEO Product Manager at Zapier, I collaborated with a team of 6 engineers to boost traffic on our highest-performing SEO pages, enhance content quality to recover from the Spring 2024 Google Core Update drop, and launch new content initiatives that drove sustained traffic growth beyond existing pages.

Sr. Product Manager

- Responsible for the SEO Product Roadmap for 7 e-commerce websites with millions of pages
each, including RV Trader - leading US RV sales website.
- Working with a team of 5 engineers to execute on the roadmap.
- Regular reporting to stakeholders on the progress and SEO KPIs.
- Evangelizing SEO across product and marketing teams to ensure new
product gets shipped with SEO requirements and following SEO guidelines.
- Agile methodologies of execution.

Consulted the following businesses on their SEO strategy and organic growth.

   Maiden Home
Furniture company in premium niche. Advised on website product changes to drive increased SEO traffic. Worked with marketing, design and development to implement the necessary changes. Created new e-commerce pages that drove additional traffic and sales. Helped manage and build out their Shopify experience.

   CouponFollow
One of the leading retail coupon sites in the US. Owned the SEO Product Roadmap, helped grow organic traffic to the site.

   Homebody
A luxury recliner couch e-commerce startup. Was with them from day 1, helped ramp up the site from 0 visitors to 1,000 visitors per day. Helped manage and build out their Shopify setup.

   Stems
Luxury hosiery brand, selling at Nordstrom. Helped them scale their website to compete in Google search within the tights, socks and hosiery niche. Increased traffic and sales from SEO. Helped manage and build out their Shopify experience.

   AlphaG

B2C, E-Commerce SEO and Product Consultant

Leading the SEO Channel and creating organic search strategy:
- Conducting Technical Audits of the site, creating SEO project roadmaps and working with tech teams to guide implementation;
- On-Page SEO Audits: review of the pages, optimization of the meta data and content.
- Partnering with copy team on the organic content strategy and providing SEO research.
- Partnering with tech teams on all SEO related technical improvements/fixes.
- Working with third party vendors for implementation of the identified opportunities.
- Reporting on the SEO performance;
- Optimizing video for SEO.
- Managing Local SEO for brick-an-mortar locations (Google My Business and Local Pages).

Product Manager, SEO

- Improving content discovery on the platform, including but not limited to homepage, topic pages, onboarding.
- Leading an agile cross-platform team of engineers and designers.
- Communicating progress and strategic evolution through regular presentations to senior
executives and partners.
- Running most feature and product releases as A/B tests.
- Leading SEO product roadmap and projects related to organic content discovery off the
platform.
- Working with data science and analytics counterparts to build business cases and interpret
experiment results.
- Working with customer support, user research and marketing teams to understand customer’s needs and find opportunities within the platform.

- Working with the SEO Manager to develop, test and execute on business strategies and projects that foster natural search presence and drive revenue to the business.
- Providing SEO support to multiple teams within the company.
- Partnering with third party vendors to support and execute on SEO projects.
- Setting up and reading analytics reports and working with the analytics team to measure the impact of undertaken strategies.
- Putting together scheduled performance reports for higher stakeholders which includes reporting on metrics like ROI, keyword rank, sales, sessions etc.
- Managing Local SEO: overseeing the creation of the Macy's local store pages, optimizing them for local search and driving the enhancements to these pages.

Marketing Assistant Manager, SEO

- Advising on new product and content initiatives that build trust and utility with the customers and match unmet search demand.
- Working with development, content engineering, marketing and merchandising teams to improve existing content and ensure new content initiatives are being written and developed with the SEO best practices in mind.
- Performing technical audits on the content initiatives both in production and in testing to ensure the content and build of the pages is crawlable by search engines.
- Uncovering and developing ways to scale content strategy in order to get the highest delivery out of each piece being created.
- Managing and driving Macy’s and Macy’s Backstage store online presence by leveraging 3d party tools and collaborating across multiple teams.
- Measure the performance driving engagement, building topical authority and attaining ranks.
- Evangelizing best practices throughout the organization and reporting  back on progress and opportunities.
- Staying on 

SEO Manager

- Local SEO. Coordinating the creation and updates of Macy's local store pages. Aligning project objectives across multiple teams;
- SEO Site audits;
- Working with Social Media Team and providing SEO insights for increased traffic;
- SEO support to other departments and fulfilling ad hoc requests;
- Competition analysis;
- Keyword research;

SEO Coordinator

I have rebuilt the company website taking SEO and UX best practices into account. Added landing pages and additional content to target a broader audience.
Leading initiatives for getting new customers and clients online. Achieving this through the following actions:
Performing onsite SEO and making sure it is up-to-date with google trends. Keyword research and content creation and optimization. A set of offsite SEO functions: link building and creating engagement though social media. Setting up social media accounts. Managing email campaigns. Monitoring achievements with Google Analytics.
Software skills utilized: HTML, CSS, Photoshop CS6, Excel, WordPress, Google Analytics, Chrome for SEO, Kinnser, MailChimp.

Online User Acquisition Specialist

Sr. Product Manager, SEO

- Creating SEO Roadmap for 7 e-commerce websites with millions of pages each.
- Working with a team of 5 engineers to execute on the roadmap.
- Regular reporting to stakeholders on the progress and SEO KPIs.
- Evangelizing SEO across product and marketing teams to ensure new product gets shipped with SEO requirements and following SEO guidelines.
- Agile methodologies of execution.

Figma

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Growth Strategy

Marketing

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Founder

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substack

medium

Know about Tatiana Colligan's work experience, education, and much more. Tatiana Colligan