Goethe-Zertifikat A1: Start Deutsch 1

I was handpicked from a batch of 800 to mentor a batch of 24 freshmen across 2 years. I helped them with a smooth transition to the IIT B academic and non-academic systems and also, gave direction on how to manage their time between academics and extra-curricular systems.

Institute Student Mentor

Responsible for all organic product marketing + demand generation activities + sales enablement for Toppr’s pan India business

Brand and New Properties
* Built an in-house digital online test brand property - Toppr STAR to acquire high quality leads, conversions 2X on average
* Ran extensive demo generation campaigns in contrast of lead acquisition, conversions 1.5X on average

Sales enablement
* Revamped the first time user onboarding flow to qualify buying intent and define an objective criteria to a qualified lead, 1.5X on Rev/Lead
* Led a smooth transition to a new CRM and drove product marketing communication to increase brand recall throughout the sales process
* Drove a technological change in capturing user location for Toppr’s home demo team, conversions 5X on accurate leads
* Integrated user cart drop-offs to connect user and sales teams within 5 mins, conversions 5X on average

Associate Vice President — Growth

- First key hire on Growth and Marketing - Spearheading all marketing endeavors, and shaping the future of AI-powered image editing solutions

Head of Marketing

Student Mentor Programme, (SMP) is a programme within the IIT Bombay Student Community, with the primary objective of enabling constructive and positive interaction, guidance and mentorship of junior students by senior students.

* Nominated by the Dean of Academic Programmes and confirmed by the IIT Bombay Senate (highest policy making body) to serve as the highest student representative
* Handpicked and led a team of 250 senior students to mentor the freshman batch and to counsel 1000+ students
* Mentored 24 students over 2 years, addressing concerns ranging from academics issues to adjustment issues

Among initiatives,
* Developed the first ever online forum by compiling information of UG programmes at IIT Bombay for new entrants, 10K sessions in 2 days, featured in the national newspaper ‘Hindustan Times’
* Pioneered a formal training program to hone mentoring abilities of mentors

Head, Student Mentor Program

Lead Toppr's marketing efforts across digital channels.
* Drove website SEO from scratch, traffic at 2MM sessions/month then in 2016. Present - 100MM/month, India’s #1 Ed-Tech Traffic Website (Source - SimilarWeb, Oct 2023)
* Drove app discoverability on Playstore/Appstore for Toppr's 3 customer facing apps, 100K visitors/month. Target - 500K visitors/month
* Building authority, credibility on knowledge portals, 20X traffic acquisition in 18 months

Worked hands on with Toppr's tele-sales team
* Drove revenue and scaled processes inside, revenue 5X in 12 months
* Hired, trained and operated a 60 member sales team
* Managed KRAs for team leaders and support staff (training and quality teams)

Also, looked at business critical projects from time to time. (Early stages)
* Amazon ML to filter telesales leads
* Increased payment options (POS) for Toppr's field teams, 20% extra card transactions
* Working on allowing credit for Toppr's customers using financial vendors, onboarded Bajaj Finse

Lead — Organic Growth + Tele Sales

Born in 1998, with the motto of promoting technology, scientific thinking and innovation, Techfest has passed 14 golden editions and today it is a body working for the betterment of society in general and students in particular under the patronage of UNESCO.

* Transformed the informal segment into a zero cost vertical, by roping in corporate participation
* Spearheaded the largest national level open quiz held in 7 metropolitan cities; attracted 1200 teams from India
* Initiated the first of its kind student Indo-Pak Peace Summit ‘Ummeed-e-Milaap’, contingent of 20 Pakistani students came to India and participated in various competitions

Manager

Full revenue owner for Toppr's business across different geographies
* Led the most efficient and highest revenue volume geographies for Toppr
* Led a team of 300+ sales associates, 150+ marketing, HR, finance and admin support team

Operations
* Responsible for running a 450+ team size sales operations across different geographies
* Sustained more than 10% CMGR over last year to grow revenue portfolio across new markets
* Launched 6 new markets to bring outreach to Tier 2-3 cities for Toppr with record launches beating the last benchmark

Marketing
* Responsible for running a marketing org in parallel to ensure sales success in new and legacy markets
* Launched a Toppr School Fellowship Program with central marketing team to drive school activities for quality lead generation resulting in 2X conversion rates on those leads

Associate Vice President — Sales

Worked on constitutional flow processes of Austenitic Stainless Steels and analysing the various internal effects on flow stress behavior
Also worked on a MATLAB code to determine unknown constants in a non linear model of flow stress
Overall, a great experience with a diverse and experienced set of researchers and specialists.

Research and Development Engineer

Leading Growth, Analytics and Product Marketing for building Epic's business globally.

Epic is an award-winning digital reading platform—built on a collection of 40,000+ popular books from 250+ publishers—that fuels curiosity and reading confidence for kids 12 and under. It was acquired by BYJU's in Nov 2021 for $500M.

Senior Director - Marketing

Beautiful photos of you, done in 15 mins. Examples below. (best way to explain!) Our next revolutionary product to change how people do memorable photos for themselves. We think everyone deserves amazing photos that they are proud of!

Professional headshots, from just a few casual selfies in 15 mins. Examples below. (best way to explain!) Now, the #1 headshot generator in the space, both in terms of volume and revenue.

Rohan K

Head of Marketing at InstaHeadshots and MagicStudio