Google Analytics Individual Qualification (GAIQ)

Master of Science (MSc)

Bachelor of Science (BSc)

👉 Started out as an intern in the software asset management before transitioning into a new role as partner marketing manager in the SMB team. 👉 Primary responsibilities were channel marketing initiatives with larger B2B distributors as well as contract renewals of unmanaged accounts. 👉 Onboarded a new tele sales agency focusing on license compliance and optimized dozens of processes and CRM flows in this area.

Partner Marketing Manager

👉 Led a team of 9 incredibly talented marketing and design professionals and was a member of the company's executive team. 👉 Implementation of SaaS pricing and repositioning from two separate, standalone products into one solution with six functional segments. 👉 Doubled YoY net new revenue from MQLs and decreased overall cost per acquisition by 18% with intent data and account based marketing.

Chief Marketing Officer

👉 Funnel 'audits' and go-to-market sparring sessions with a variety of startups and scale-ups across different industries. 👉 Primary focus on growth projects that typically include web scraping, marketing automation (Integromat) and some form of outbound activity. 👉 Built a new PR offering that collects contact details from across the web and categorizes each journalist based on detailed beats.

Growth Hacker

👉 Headed up the B2B marketing team as well as Commercial Excellence being responsible for all Marketing and RevOps related tasks. 👉 Prepared budgets and forecasts for the CCO, created business cases for new contracts and coordinated international tenders. 👉 Transitioned into a new B2C role in 2019: Head of Marketing HPYBET Austria & Head of Digital DACH - primary focus on sponsorships & PPC.

Marketing Lead & Head of Commercial Operations

👉 Created a go-to-market strategy for a new product specifically aimed SMB customers and helped launch the product on AppSumo. 👉 Extensive market research to improve product market fit of both the new SMB product as well as the legacy Enterprise suite. 👉 Led a fantastic team of 7 (marketing, design, knowledge mgmt) and chimed in as interim CRO for 2 months taking on Sales and SDRs.

Head of Marketing

🚀 I help businesses to cut the crap and find new, highly-effective marketing strategies that lead to remarkable growth. ❌ What worked 5 years ago, simply does not work anymore. In a world where everyone is competing for the same eyeballs, you need to up your game if you want to bypass inflated CPMs and truly stand out. 👉 I dabble a lot with web scraping & marketing automation to help you uncover unique ‘blue ocean’ lead generation tactics that will not only outsmart your competition but also move the needle in your favor.

Roman Leeb

Founder of billpal.io