Senior Consultant, MarTech at Columbia Road

Samuli Kesseli  • Peerlist

SKU Analyzer pulls Google Ads and Merchant Center into one product-level dashboard. Every SKU gets its own performance graph with 15+ metrics, rolled up across Shopping, PMax, Demand Gen and YouTube, and cross-filterable by any feed attribute — brand, product type, or custom label.The Google Ads UI is broken for product analysis: one summary table, a couple of metrics, no context. Splitting by brand, product type, or custom label is a manual job every single time. And Merchant Center data — price competitiveness, feed health, competitive visibility — sits on a different planet, disconnected from the Shopping performance it explains. SKU Analyzer joins them, with no SQL, no connectors to maintain, and no Loot every time yourschema changes.What you can do with it: <ul><li>Wasted Spend analyzer — zero-conversion SKUs split into confirmewaste vs at-risk, bau're not killingproducts that just haven't converted yet.</li><li>PMax decompositionroup breakdowns,showing the parts Google Ads keeps hidden.</li><li>Feed intelligence ice competitiveness,competitive visibility, and feed changes over time.</li><li>Custom label engine — build your own rules and push labels straiback to Merchant Cen</li><li>Title Optimizer — controlled 30+30 day A/B tests, so title changes get measured instead of guessed.</li></ul>Built by a senior PPC consultant with 10+ years in Google Ads. It started as an internal tool for client work — the thing I kept rebuilding in spreadsheets until it made more sense to build it properly. Now it's a free private beta.Try the live demo, no signup required:<a target="_blank" rel="noopener noreferrer nofollow ugc" class="break-all link-break text-gray-500 hover:underline" href="https://dashboard.skuanalyzer.com/demo">https://dashboard.skuanalyzer.com/demo</a>