Shawn Pons

GTM Strategy Leadership: Crafted and executed successful GTM and product launch strategy for B2B2C enterprise offerings, resulting in a surge of internal readiness confidence from 20% to 56% and awareness from 50% to 90% in a single quarter.

Generative AI Tool Development: Spearheaded the creation of a configurable AI-driven email automation support tool aligned with Forethought's revenue model. Achieved a 60-90% reduction in support inquiries, saving $7-$12 per inquiry and enhancing client efficiency.

Data-Driven Decision Making: Established comprehensive tracking of adoption rates, engagement, product-market fit, NPS, and time-to-first-value, boosting NPS by 48% and guiding strategic product development in alignment with company targets.

Onboarding Transformation: Overhauled the onboarding system by creating interactive in-app guides, messaging, and articles; slashing Time to First Value (TTFV) by 80%.

Championed Enterprise Product Strategy: Directed vision and strategy for enterprise products, ensuring meticulous execution of GTM plans and product launches. Achieved cross-functional alignment with the product roadmap.

Team Leadership: Recruited and led a high-performing team of 10 in Product and Design.

Revenue Generation: Launched a gift collections product that generated over $12.5 million in donations for our clients.

Mobile App Success: Introduced Paciolan's first mobile app for enterprise ticket operations, securing 75% client adoption and engaging 1,000+ monthly active users within three months.

Innovative Product Development: Developed and launched products promoting social distancing and contactless ticket scanning. Over 300M tickets utilized these features in 2021.

Customer-Centric Collaboration: Established Paciolan’s inaugural Product Advisory Board, emphasizing innovation and client engagement through Design Thinking and experiments.

Enterprise Product Leadership: Directed product vision and strategy, successfully executing GTM initiatives, launching products, and aligning cross-functional teams with the product roadmap.

Team Management: Recruited and led a nine-member team specializing in Product Management and Product Design.

Product Transformation: Spearheaded the transformation of an 11-year-old monolithic product into a microservices architecture with a revamped user experience, facilitating a $600M private equity deal.

Revenue Generation: Initiated a multi-year customer membership program, generating over $5M in revenue within six months.

Diversified Revenue Streams: Launched an analytics platform and integrated acquisitions to roll out employee compliance products, establishing two new revenue streams and serving 100 clients in the inaugural year.

Customer-Centric Collaboration: Founded and managed a Customer Advisory Board, leveraging Design Thinking to collaborate to optimize product market fit