McKinsey.org Forward Program

Human-Computer Interaction

Product Analytics Certification (PAC)™

Executive Master of Business Management

Tutoring elementary and secondary school children in several courses, such as mathematics.

Tutor

At Update we help design and product community in Iran grow by sharing our experiences at major Iranian tech startups as designers and product managers. Each monthly update event (talks & workshops) has 50-100 participants.

Co-Founder / Speaker

Master of Arts - MA

Led UX design projects across the driver application and Snapp’s website, focusing on interaction flows, clarity, and usability.

Worked closely with engineers on end-to-end feature design, which later led to a transition into product management.

UX Designer

Supported early-stage business development and contributed to securing initial funding for a small studio building casual and mid-core mobile games.

Business Manager

Owned the driver application end to end across Android and iOS, alongside the internal backoffice portal used by customer service and onboarding teams, and a promoter app supporting driver acquisition.

Led a major rewrite, refactor, and redesign of the driver app, working closely with engineering and design to improve performance, stability, and maintainability while continuing to ship features. This was a multi-phase initiative that strengthened both the user experience and the product’s technical foundations.

Senior Product Manager

Managed website and database improvements alongside marketing and design work.

Collaborated with external design studios and internal teams to support brand promotion and sales systems.

Web Designer and Manager

Owned the partner portal for a core B2B SaaS product, covering complex flows such as partner onboarding, menu management, inventory updates, and day-to-day operational interactions for restaurant operators and internal teams.

Worked closely with customers, engineering, and design to identify where missing or delayed information led to errors or drop-offs, then iterated on flows to improve conversion, engagement, and reliability. Operated in a fast-moving, data-constrained environment where prioritisation and trade-offs were constant.

Owned the driver application on Android and iOS, focusing on core driver-facing flows and day-to-day usability.

Also led the redesign of the ride rating experience in the passenger application, increasing the share of rated rides to over 50%. Worked closely with design, engineering, and analytics to iterate on the flow and understand how timing, framing, and interaction details influenced user behaviour.

Product Manager

Worked within Zalando’s logistics and merchant solutions organisation, later branded as ZEOS, where internal products were consolidated and repositioned as an external-facing platform.

Owned merchant-facing SaaS products focused on workflows where system behaviour and decision quality directly affected resolution time and user experience. A core part of the role involved extending existing Zalando customer care capabilities to ZEOS, aligning multiple stakeholder groups, and coordinating integrations across several internal services.

Worked closely with engineering, data, and design to set priorities, ship incremental improvements, and assess changes through controlled rollouts and comparisons. Much of the work centred on understanding how interconnected systems behaved, iterating on decision logic, and improving reliability as requirements evolved and edge cases surfaced.

Led product work across multiple cross-functional teams (approximately 25 people) spanning product, engineering, and design, working through dedicated team leads and owning major parts of the driver platform.

Oversaw the launch of a significantly revamped Driver application, coordinating across teams and stakeholders. The work improved stability, reduced cancellation rates, and increased user satisfaction. Also led initiatives across driver incentives, in-app communication, support tooling, and acquisition flows, including the rollout of a central notification centre and automation of driver verification.

As the product organisation grew, responsibilities evolved across Associate Directors; I continued to own key areas while supporting PMs in navigating scope changes, dependencies, and trade-offs.

Associate Director - Product

Product & GTM

Building an API tool

Know about Sharareh Shahrabi's work experience, education, and much more. Sharareh Shahrabi