Business Studies

Business Simulation Towards Marketing and Communication Strategy

•	Support to the different disciplines implicated in the project Pearl (Shell-Quatar). •	Elaboration of a wide range of reports and recommendations. •	Intensive use of Microsoft Excel.

Technical Clerk - Analyst

•	Definition and Development of the Analytical area. •	Conversion Optimization. •	Profile and sub-profile identification through online questionnaires and descriptive studies.

Conversion Manager

Leading the digital Marketing strategy (Acquisition + Costumer Marketing)  and SaaS monetization of Qustodio.

VP of Online Marketing

Monetization strategy definition and implementation for a worldwide leading antivirus company.

Conversion Optimizer

•	Management of an analytical team comprised of two analysts and one specialist in Mathematical and Statistical Methods. •	Identification, Analysis and Optimization of Key Performance Indicators.

Marketing Analyst Leader

Catalysis of incoming traffic into revenue; global funnel optimization, from signup to checkout, including: •	Ownership of the Freemium model in a multi-platform app environment (Android, iOS, PC & Mac). •	CRM management. •	Premium Value & Portfolio definition. •	Sponsorship of new features toward Monetization. •	Email Campaigns: conceptualization, brief, launch and optimization. •	Conversion Optimization: Extensive A/B & Multivariate testing across installers, webpages, and emails.

Digital Monetization

•	KPI tracking and improvement. •	International Price testing. •	LTV optimization. •	A/B testing.

Digital Marketing

Dreamer

Building thoughtful products at the intersection of technology, psychology, and storytelling.

Know about David Silván's work experience, education, bootcamps, certifications, and much more. David Silván