As the Founder and Solo Developer at softDev23, I drive the complete design, engineering, and launch of premium, privacy-first iOS applications.
Key Focuses & Achievements:
• Native Architecture: Designed and built "Habitual: The Grand Journey" using a modern native iOS stack (SwiftUI, SwiftData, and private iCloud/CloudKit syncing).
• Gamification Systems: Developed immersive custom features, including step-based adventure maps, haptic-driven checklists, in-game trading/merchants, and interactive random encounters.
• Launch Engineering: Handled the full App Store Connect pipeline, including target market selections, ASO keyword metadata, app privacy disclosures, and RevenueCat subscription integrations.
• Next Projects: Currently building the beta pipeline for our upcoming focus application, "Mana: Focus Evolved."
